Jill Avery, D.B.A.
Affiliations: | 2007 | Harvard University, Cambridge, MA, United States |
Area:
Marketing Business Administration, Social PsychologyGoogle:
"Jill Avery"Mean distance: 35622
Parents
Sign in to add mentorJohn A. Deighton | grad student | 2007 | Harvard | |
(Saving face by making meaning: The negative effects of consumers' self -serving response to brand extension.) |
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Publications
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Paharia N, Avery J, Keinan A. (2014) Positioning brands against large competitors to increase sales Journal of Marketing Research. 51: 647-656 |
Avery J. (2012) Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending International Journal of Research in Marketing. 29: 322-336 |
Paharia N, Keinan A, Avery J, et al. (2011) The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography Journal of Consumer Research. 37: 775-790 |
Fournier S, Avery J. (2011) The Uninvited Brand Business Horizons. 54: 193-207 |