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Mark D. Groza, Ph.D.

Affiliations: 
2012 Management University of Massachusetts, Amherst, Amherst, MA 
Area:
Marketing Business Administration, Management Business Administration
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Thomas G. Brashear Alejandro grad student 2012 U Mass Amherst
 (Leveraging marketing resources to strengthen stakeholder company identification.)

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Publications

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Cobbs J, Schaefers T, Groza MD. (2020) Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements The Journal of Marketing Theory and Practice. 1-16
Groza MD, Groza MP. (2018) Salesperson regulatory knowledge and sales performance Journal of Business Research. 89: 37-46
Groza MD, Locander DA, Howlett CH. (2016) Linking thinking styles to sales performance: The importance of creativity and subjective knowledge Journal of Business Research. 69: 4185-4193
Brashear-Alejandro T, Kang J, Groza MD. (2016) Leveraging loyalty programs to build customer-company identification Journal of Business Research. 69: 1190-1198
Kang J, Alejandro TB, Groza MD. (2015) Customer–company identification and the effectiveness of loyalty programs Journal of Business Research. 68: 464-471
Jensen JA, Cobbs JB, Groza MD. (2014) The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing Journal of Global Marketing. 27: 247-261
Krishnan V, Sullivan UY, Groza MD, et al. (2013) The Brand Recall Index: a metric for assessing value Journal of Consumer Marketing. 30: 415-426
Cobbs J, Groza MD, Pruitt SW. (2012) Warning flags on the race track: The global markets' verdict on formula one sponsorship Journal of Advertising Research. 52: 74-86
Groza MD, Cobbs J, Schaefers T. (2012) Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence International Journal of Advertising. 31: 63-84
Filo KR, Groza MD, Fairley S. (2012) The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event Journal of Nonprofit & Public Sector Marketing. 24: 123-140
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