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Mark D. Groza, Ph.D. - Publications

Affiliations: 
2012 Management University of Massachusetts, Amherst, Amherst, MA 
Area:
Marketing Business Administration, Management Business Administration
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12 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Cobbs J, Schaefers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements The Journal of Marketing Theory and Practice. 1-16. DOI: 10.1080/10696679.2020.1768869  0.363
2018 Groza MD, Groza MP. Salesperson regulatory knowledge and sales performance Journal of Business Research. 89: 37-46. DOI: 10.1016/J.Jbusres.2018.04.005  0.369
2016 Groza MD, Locander DA, Howlett CH. Linking thinking styles to sales performance: The importance of creativity and subjective knowledge Journal of Business Research. 69: 4185-4193. DOI: 10.1016/J.Jbusres.2016.03.006  0.367
2016 Brashear-Alejandro T, Kang J, Groza MD. Leveraging loyalty programs to build customer-company identification Journal of Business Research. 69: 1190-1198. DOI: 10.1016/J.Jbusres.2015.09.014  0.372
2015 Kang J, Alejandro TB, Groza MD. Customer–company identification and the effectiveness of loyalty programs Journal of Business Research. 68: 464-471. DOI: 10.1016/J.Jbusres.2014.06.002  0.306
2014 Jensen JA, Cobbs JB, Groza MD. The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing Journal of Global Marketing. 27: 247-261. DOI: 10.1080/08911762.2014.909554  0.392
2013 Krishnan V, Sullivan UY, Groza MD, Aurand TW. The Brand Recall Index: a metric for assessing value Journal of Consumer Marketing. 30: 415-426. DOI: 10.1108/Jcm-02-2013-0464  0.375
2012 Cobbs J, Groza MD, Pruitt SW. Warning flags on the race track: The global markets' verdict on formula one sponsorship Journal of Advertising Research. 52: 74-86. DOI: 10.2501/Jar-52-1-074-086  0.401
2012 Groza MD, Cobbs J, Schaefers T. Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence International Journal of Advertising. 31: 63-84. DOI: 10.2501/Ija-31-1-63-84  0.398
2012 Filo KR, Groza MD, Fairley S. The Role of Belief in Making a Difference in Enhancing Attachment to a Charity Sport Event Journal of Nonprofit & Public Sector Marketing. 24: 123-140. DOI: 10.1080/10495142.2012.679165  0.337
2011 Groza MD, Pronschinske MR, Walker M. Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR Journal of Business Ethics. 102: 639-652. DOI: 10.1007/S10551-011-0834-9  0.395
2010 Groza MD. NCAA conference realignment and football game day attendance Managerial and Decision Economics. 31: 517-529. DOI: 10.1002/Mde.1506  0.309
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