Rebecca W. Hamilton

Affiliations: 
University of Maryland, College Park, College Park, MD 
Area:
Marketing Business Administration, Cognitive Psychology
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"Rebecca Hamilton"
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Publications

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Goldsmith K, Griskevicius V, Hamilton R. (2020) Scarcity And Consumer Decision Making:Is Scarcity A Mindset, A Threat, A Reference Point, Or A Journey? Journal of the Association For Consumer Research
Thompson DV, Hamilton RW, Banerji I. (2020) The effect of childhood socioeconomic status on patience Organizational Behavior and Human Decision Processes. 157: 85-102
Hamilton R, Price LL. (2019) Consumer journeys: developing consumer-based strategy Journal of the Academy of Marketing Science. 47: 187-191
Abraham AT, Hamilton RW. (2018) When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence: Journal of Marketing Research. 55: 686-703
Hamilton R, Thompson D, Bone S, et al. (2018) The effects of scarcity on consumer decision journeys Journal of the Academy of Marketing Science. 47: 532-550
Devlin AG, Elmaghraby W, Hamilton RW. (2018) Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort Journal of the Academy of Marketing Science. 46: 212-233
Arens ZG, Hamilton RW. (2018) The substitution strategy dilemma: substitute selection versus substitute effectiveness Journal of the Academy of Marketing Science. 46: 130-146
Hamilton RW, Mittal C, Shah A, et al. (2018) How Financial Constraints Influence Consumer Behavior: An Integrative Framework Journal of Consumer Psychology. 29: 285-305
Hamilton RW, Rust RT, Wedel M, et al. (2017) Return on Service Amenities Journal of Marketing Research. 54: 96-110
Hamilton RW, Schlosser A, Chen Y. (2017) Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions Journal of Marketing Research. 54: 540-555
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