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Kristine R. Ehrich, Ph.D.

Affiliations: 
2004 University of Texas at Austin, Austin, Texas, U.S.A. 
Area:
Marketing Business Administration, Management Business Administration
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Julie R. Irwin grad student 2004 UT Austin
 (Willful ignorance: The avoidance of ethical attribute information.)

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Publications

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Reczek RW, Irwin JR, Zane DM, et al. (2018) That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information Journal of Consumer Research. 45: 185-207
Ehrich KR, Irwin JR. (2005) Willful ignorance in the request for product attribute information Journal of Marketing Research. 42: 266-277
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