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Steven E. Koppitsch, Ph.D.

Affiliations: 
2013 Business Administration University of Southern California, Los Angeles, CA, United States 
Area:
Marketing Business Administration
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Valerie S. Folkes grad student 2013 USC
 (The effects of a customer's comparative processing with positive and negative information on product choice.)

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Publications

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Plank RE, Reid DA, Koppitsch SE, et al. (2018) The sales manager as a unit of analysis: a review and directions for future research Journal of Personal Selling and Sales Management. 38: 78-91
Titus PA, Koppitsch S. (2018) Exploring Business Students' Creative Problem-Solving Preferences. The Journal of Education For Business. 93: 242-251
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