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Hyunju Shin, Ph.D.

Affiliations: 
2013 Marketing The University of Alabama, Tuscaloosa, AL 
Area:
Marketing Business Administration
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"Hyunju Shin"
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Alexander E. Ellinger grad student 2013 University of Alabama
 (An examination of proactive relationship approach with retail customers.)

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Publications

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Liu X, Shin H, Burns AC. (2019) Examining the Impact of Luxury Brand's Social Media Marketing on Customer Engagement: Using Big Data Analytics and Natural Language Processing Journal of Business Research
Larson LRL, Shin H. (2018) Fear During Natural Disaster: Its Impact on Perceptions of Shopping Convenience and Shopping Behavior Services Marketing Quarterly. 39: 293-309
Shin H, Ellinger AE, Nolan HH, et al. (2018) An Assessment of the Association Between Renewable Energy Utilization and Firm Financial Performance Journal of Business Ethics. 151: 1121-1138
Shin H, Ellinger AE, Mothersbaugh DL, et al. (2017) Employing proactive interaction for service failure prevention to improve customer service experiences Journal of Service Theory and Practice. 27: 164-186
Shin H, Casidy R, Mattila AS. (2017) Service Recovery, Justice Perception, and Forgiveness: The “Other Customers” Perspectives Services Marketing Quarterly. 39: 1-21
Shin H, Eastman JK, Mothersbaugh DL. (2017) The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand Journal of Retailing and Consumer Services. 38: 59-70
Shin H, Casidy R, Yoon A, et al. (2016) Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements Journal of Brand Management. 23: 1-23
Casidy R, Shin H. (2015) The Effects of Harm Directions and Service Recovery Strategies on Customer Forgiveness and Negative Word-of-Mouth Intentions Journal of Retailing and Consumer Services. 27: 103-112
Shin H, Ellinger AE. (2013) The effect of implicit service guarantees on business performance Journal of Services Marketing. 27: 431-442
Ellinger AE, Shin H, Northington WM, et al. (2012) The influence of supply chain management competency on customer satisfaction and shareholder value Supply Chain Management. 17: 249-262
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