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H Rao Unnava

Affiliations: 
Ohio State University, Columbus, Columbus, OH 
Area:
Cognitive Psychology, Marketing Business Administration
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"H Unnava"
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Sekar Raju grad student 2002 Ohio State
Nicole V. Montgomery grad student 2007 Ohio State

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Deng X, Unnava HR, Lee H. (2019) “Too true to be good?” when virtual reality decreases interest in actual reality Journal of Business Research. 100: 561-570
Unnava V, Singh AS, Unnava HR. (2018) Coffee with co-workers: role of caffeine on evaluations of the self and others in group settings. Journal of Psychopharmacology (Oxford, England). 269881118760665
Montgomery NV, Raju S, Desai KK, et al. (2018) When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships Journal of Consumer Psychology. 28: 437-449
Deng X, Kahn BE, Unnava HR, et al. (2016) A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice Journal of Marketing Research. 53: 682-698
Lee H, Fujita K, Deng X, et al. (2016) The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective Journal of Consumer Research. 43: 707-725
Yang L, Unnava HR. (2016) Ambivalence, Selective Exposure, and Negativity Effect Psychology and Marketing. 33: 331-343
Lee H, Deng X, Unnava HR, et al. (2014) Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level Journal of Consumer Research. 41: 1015-1032
Raju S, Unnava HR, Montgomery NV. (2009) The effect of brand commitment on the evaluation of nonpreferred brands: A disconfirmation process Journal of Consumer Research. 35: 851-863
Votola NL, Unnava HR. (2006) Spillover of Negative Information on Brand Alliances Journal of Consumer Psychology. 16: 196-202
Raju S, Unnava HR. (2006) The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments Journal of Consumer Research. 33: 173-178
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