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Anyuan ( Shen, Ph.D.

Affiliations: 
2007 The University of Nebraska - Lincoln, Lincoln, NE 
Area:
Marketing Business Administration
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"Anyuan Shen"
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Parents

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A. Dwayne Ball grad student 2007 University of Nebraska - Lincoln
 (Sustaining firm -customer dialogs: A model of technology -mediated personalization (TMP) and relationship continuity.)

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Publications

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Shen A. (2014) Recommendations as personalized marketing: insights from customer experiences Journal of Services Marketing. 28: 414-427
Shen A, Ball AD. (2011) Preference stability belief as a determinant of response to personalized recommendations Journal of Consumer Behaviour. 10: 71-79
Shen A, Ball AD. (2009) Customer perceptions and sustained usage of recommender systems International Journal of Electronic Business. 7: 642-663
Shen A, Ball AD. (2009) Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships Journal of Services Marketing. 23: 80-92
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