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Srinath Gopalakrishna

Affiliations: 
University of Missouri - Columbia, Columbia, MO, United States 
Area:
Marketing Business Administration, Social Psychology
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"Srinath Gopalakrishna"
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K. J. Garrett grad student 2006 University of Missouri - Columbia

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Bloch PH, Gopalakrishna S, Crecelius AT, et al. (2017) Exploring booth design as a determinant of trade show success Journal of Business-to-Business Marketing. 24: 237-256
Garrett J, Gopalakrishna S. (2017) Sales team formation: The right team member helps performance Industrial Marketing Management. 77: 13-22
Gopalakrishna S, Garrett J, Mantrala MK, et al. (2015) Assessing sales contest effectiveness: the role of salesperson and sales district characteristics Marketing Letters
Gopalakrishna S, Roster CA, Sridhar S. (2010) An exploratory study of attendee activities at a business trade show Journal of Business & Industrial Marketing. 25: 241-248
Garrett J, Gopalakrishna S. (2010) Customer value impact of sales contests Journal of the Academy of Marketing Science. 38: 775-786
Mantrala MK, Albers S, Caldieraro F, et al. (2010) Sales force modeling: State of the field and research agenda Marketing Letters. 21: 255-272
Palmatier RW, Gopalakrishna S, Houston M. (2009) How Companies Can Measure the Success of their Relationship Marketing Investments Gfk Marketing Intelligence Review. 1: 24-35
Palmatier RW, Scheer LK, Houston MB, et al. (2007) Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes International Journal of Research in Marketing. 24: 210-223
Mantrala MK, Seetharaman PB, Kaul R, et al. (2006) Optimal Pricing Strategies for an Automotive Aftermarket Retailer Journal of Marketing Research. 43: 588-604
Smith TM, Gopalakrishna S, Chatterjee R. (2006) A three-stage model of integrated marketing communications at the marketing-sales interface Journal of Marketing Research. 43: 564-579
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