| Year |
Citation |
Score |
| 2017 |
Bloch PH, Gopalakrishna S, Crecelius AT, Murarolli MS. Exploring booth design as a determinant of trade show success Journal of Business-to-Business Marketing. 24: 237-256. DOI: 10.1080/1051712X.2018.1381399 |
0.428 |
|
| 2017 |
Garrett J, Gopalakrishna S. Sales team formation: The right team member helps performance Industrial Marketing Management. 77: 13-22. DOI: 10.1016/J.Indmarman.2017.06.007 |
0.346 |
|
| 2015 |
Gopalakrishna S, Garrett J, Mantrala MK, Sridhar S. Assessing sales contest effectiveness: the role of salesperson and sales district characteristics Marketing Letters. DOI: 10.1007/S11002-014-9341-Y |
0.443 |
|
| 2010 |
Gopalakrishna S, Roster CA, Sridhar S. An exploratory study of attendee activities at a business trade show Journal of Business & Industrial Marketing. 25: 241-248. DOI: 10.1108/08858621011038199 |
0.428 |
|
| 2010 |
Garrett J, Gopalakrishna S. Customer value impact of sales contests Journal of the Academy of Marketing Science. 38: 775-786. DOI: 10.1007/S11747-010-0187-4 |
0.423 |
|
| 2010 |
Mantrala MK, Albers S, Caldieraro F, Jensen O, Joseph K, Krafft M, Narasimhan C, Gopalakrishna S, Zoltners A, Lal R, Lodish L. Sales force modeling: State of the field and research agenda Marketing Letters. 21: 255-272. DOI: 10.1007/S11002-010-9111-4 |
0.334 |
|
| 2009 |
Palmatier RW, Gopalakrishna S, Houston M. How Companies Can Measure the Success of their Relationship Marketing Investments Gfk Marketing Intelligence Review. 1: 24-35. DOI: 10.2478/Gfkmir-2014-0082 |
0.514 |
|
| 2007 |
Palmatier RW, Scheer LK, Houston MB, Evans KR, Gopalakrishna S. Use of relationship marketing programs in building customer-salesperson and customer-firm relationships: Differential influences on financial outcomes International Journal of Research in Marketing. 24: 210-223. DOI: 10.1016/J.Ijresmar.2006.12.006 |
0.512 |
|
| 2006 |
Mantrala MK, Seetharaman PB, Kaul R, Gopalakrishna S, Stam A. Optimal Pricing Strategies for an Automotive Aftermarket Retailer Journal of Marketing Research. 43: 588-604. DOI: 10.1509/Jmkr.43.4.588 |
0.493 |
|
| 2006 |
Smith TM, Gopalakrishna S, Chatterjee R. A three-stage model of integrated marketing communications at the marketing-sales interface Journal of Marketing Research. 43: 564-579. DOI: 10.1509/Jmkr.43.4.564 |
0.503 |
|
| 2006 |
Palmatier RW, Gopalakrishna S, Houston MB. Returns on business-to-business relationship marketing investments: Strategies for leveraging profits Marketing Science. 25: 477-493. DOI: 10.1287/Mksc.1060.0209 |
0.533 |
|
| 2004 |
Smith TM, Gopalakrishna S, Smith PM. The complementary effect of trade shows on personal selling International Journal of Research in Marketing. 21: 61-76. DOI: 10.1016/J.Ijresmar.2003.04.003 |
0.542 |
|
| 2001 |
Wagner WB, Gopalakrishna S. Incorporating shortage strategies in industrial marketing Journal of Business & Industrial Marketing. 16: 540-552. DOI: 10.1108/Eum0000000006191 |
0.524 |
|
| 1997 |
Dekimpe MG, François P, Gopalakrishna S, Lilien GL, Bulte CVd. Generalizing About Trade Show Effectiveness: A Cross-National Comparison Journal of Marketing. 61: 55-64. DOI: 10.1177/002224299706100404 |
0.438 |
|
| 1995 |
Gopalakrishna S, Lilien GL. A Three-Stage Model of Industrial Trade Show Performance Marketing Science. 14: 22-42. DOI: 10.1287/Mksc.14.1.22 |
0.442 |
|
| 1995 |
Gopalakrishna S, Lilien GL, Williams JD, Sequeira IK. Do Trade Shows Pay Off Journal of Marketing. 59: 75-83. DOI: 10.1177/002224299505900307 |
0.388 |
|
| 1993 |
Williams JD, Gopalakrishna S, Cox JM. Trade show guidelines for smaller firms Industrial Marketing Management. 22: 265-275. DOI: 10.1016/0019-8501(93)90023-Z |
0.46 |
|
| 1992 |
Gopalakrishna S, Chatterjee R. A Communications Response Model for a Mature Industrial Product: Application and Implications Journal of Marketing Research. 29: 189-200. DOI: 10.1177/002224379202900204 |
0.343 |
|
| 1992 |
Gopalakrishna S, Williams JD. Planning and performance assessment of industrial trade shows: An exploratory study International Journal of Research in Marketing. 9: 207-224. DOI: 10.1016/0167-8116(92)90018-G |
0.479 |
|
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