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Windy Dees, Ph.D.

Affiliations: 
2007 Texas A & M University, College Station, TX, United States 
Area:
Marketing Business Administration, Management Business Administration, Personality Psychology
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Gregg Bennett grad student 2007 Texas A & M
 (Personality fit in NASCAR: Does driver -sponsor congruence influence sponsorship effectiveness outcomes?)

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Publications

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Whisenant W, Lee DL, Dees W. (2014) Role Congruity Theory: Perceptions of Fairness and Sexism in Sport Management Public Organization Review
Dees W, Bennett G, Tsuji Y. (2006) Attitudes toward sponsorship at a state sports festival. Event Management. 10: 89-101
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