Yanliu Huang, Ph.D.
Affiliations: | 2009 | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Marketing Business Administration, Experimental Psychology, Cognitive PsychologyGoogle:
"Yanliu Huang"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Wes Hutchinson | grad student | 2009 | Penn | |
| (There is more to planned purchases than knowing what you want: Dynamic planning and learning in a repeated multi-store price search task.) | ||||
BETA: Related publications
See more...
Publications
|
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
| Wang C, Huang Y, MorwitzEditor V. (2018) “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice Journal of Consumer Research. 44: 1052-1067 |
| Huang Y, Yang Z. (2018) Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop Journal of the Association For Consumer Research. 3: 396-409 |
| Gao L, Huang Y, Simonson I. (2014) The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing. 78: 143-156 |
| Hui SK, Huang Y, Suher J, et al. (2013) Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking Journal of Marketing Research. 50: 445-462 |
| Hui SK, Inman JJ, Huang Y, et al. (2013) On unplanned spending: Applications to mobile promotion strategies Journal of Marketing. 77: 1-16 |
| Huang Y, Hutchinson JW. (2013) The roles of planning, learning, and mental models in repeated dynamic decision making Organizational Behavior and Human Decision Processes. 122: 163-176 |
| Botti S, Broniarczyk S, Häubl G, et al. (2008) Choice under restrictions Marketing Letters. 19: 183-199 |