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Yanliu Huang, Ph.D. - Publications

Affiliations: 
2009 University of Pennsylvania, Philadelphia, PA, United States 
Area:
Marketing Business Administration, Experimental Psychology, Cognitive Psychology
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Wang C, Huang Y, MorwitzEditor V. “I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice Journal of Consumer Research. 44: 1052-1067. DOI: 10.1093/Jcr/Ucx086  0.366
2018 Huang Y, Yang Z. Write or Type? How a Paper versus a Digital Shopping List Influences the Way Consumers Plan and Shop Journal of the Association For Consumer Research. 3: 396-409. DOI: 10.1086/698877  0.395
2014 Gao L, Huang Y, Simonson I. The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing. 78: 143-156. DOI: 10.1509/Jm.13.0475  0.386
2013 Hui SK, Huang Y, Suher J, Jeffrey Inman J. Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking Journal of Marketing Research. 50: 445-462. DOI: 10.1509/Jmr.12.0065  0.413
2013 Hui SK, Inman JJ, Huang Y, Suher J. On unplanned spending: Applications to mobile promotion strategies Journal of Marketing. 77: 1-16. DOI: 10.1509/Jm.11.0436  0.331
2013 Huang Y, Hutchinson JW. The roles of planning, learning, and mental models in repeated dynamic decision making Organizational Behavior and Human Decision Processes. 122: 163-176. DOI: 10.1016/J.Obhdp.2013.07.001  0.333
2008 Botti S, Broniarczyk S, Häubl G, Hill R, Huang Y, Kahn B, Kopalle P, Lehmann D, Urbany J, Wansink B. Choice under restrictions Marketing Letters. 19: 183-199. DOI: 10.1007/S11002-008-9035-4  0.389
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