Baler Bilgin, Ph.D.
Affiliations: | 2007 | University of Florida, Gainesville, Gainesville, FL, United States |
Area:
Marketing Business AdministrationGoogle:
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Parents
Sign in to add mentorChris A. Janiszewski | grad student | 2007 | UF Gainesville | |
(Best of both worlds? Consumer inferences about the benefits of hybrid products.) |
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Publications
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Bilgin B. (2012) Losses loom more likely than gains: Propensity to imagine losses increases their subjective probability Organizational Behavior and Human Decision Processes. 118: 203-215 |
Bilgin B, LeBoeuf RA. (2010) Looming losses in future time perception Journal of Marketing Research. 47: 520-530 |
Brenner L, Rottenstreich Y, Sood S, et al. (2007) On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect Journal of Consumer Research. 34: 369-376 |