Rachel D. Mersey, Ph.D.
Affiliations: | 2007 | Journalism & Mass Communication | University of North Carolina, Chapel Hill, Chapel Hill, NC |
Area:
Journalism, Mass CommunicationsGoogle:
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Parents
Sign in to add mentorRhonda Gibson | grad student | 2007 | UNC Chapel Hill | |
(Can the Internet help preserve journalism? Sense of community differences among print and online local news consumers.) |
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Publications
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Pavlik JV, Dennis EE, Mersey RD, et al. (2019) Conducting Research on the World's Changing Mediascape: Principles and Practices Media and Communication. 7: 189-192 |
Mersey RD, Malthouse EC, Calder BJ. (2012) Focusing on the reader: Engagement trumps satisfaction Journalism and Mass Communication Quarterly. 89: 695-709 |
Sullivan D, Mersey RD. (2010) Using Equity-Based Performance Measures to Build a Community-Based Brand Journal of Media Business Studies. 7: 59-76 |
Mersey RD, Malthouse EC, Calder B. (2010) Engagement with Online Media Journal of Media Business Studies. 7: 39-56 |
Mersey RD. (2009) Sense of Community Differs for Print, Online Readers Newspaper Research Journal. 30: 105-119 |
Mersey RD. (2009) ONLINE NEWS USERS’ SENSE OF COMMUNITY: Is geography dead? Journalism Practice. 3: 347-360 |
Curtain PA, Dougall E, Mersey RD. (2007) Study Compares Yahoo! News Story Preferences Newspaper Research Journal. 28: 22-35 |
Mersey RD. (2006) Examining the Student Newspaper: An Opportunity to Teach Research Methods Journalism & Mass Communication Educator. 61: 66-78 |