Marie-Odile Richard, Ph.D.
Affiliations: | 2008 | Marketing | HEC Montreal (Canada) |
Area:
Marketing Business Administration, Industrial Psychology, Behavioral PsychologyGoogle:
"Marie-Odile Richard"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Jean-Charles Chebat | grad student | 2008 | HEC Montreal (Canada) | |
| (Modeling the Internet Behavior of Visitors by the Study of Cognitive Variables and Moderators.) | ||||
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Publications
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| Kizgin H, Dey BL, Dwivedi YK, et al. (2020) The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice International Journal of Information Management. 51: 102026 |
| Bartikowski B, Laroche M, Richard M. (2019) A content analysis of fear appeal advertising in Canada, China, and France Journal of Business Research. 103: 232-239 |
| Bartikowski B, Gierl H, Richard M. (2018) Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites Journal of Business Research |
| Tajvidi M, Richard M, Wang Y, et al. (2018) Brand co-creation through social commerce information sharing: The role of social media Journal of Business Research |
| Kizgin H, Jamal A, Richard M. (2018) Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors Journal of Business Research. 82: 320-329 |
| Zhang C, Laroche M, Richard M. (2017) The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers Journal of Business Research. 72: 127-135 |
| Hajli N, Sims J, Zadeh AH, et al. (2017) A social commerce investigation of the role of trust in a social networking site on purchase intentions Journal of Business Research. 71: 133-141 |
| Shirdastian H, Laroche M, Richard M. (2017) Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter International Journal of Information Management. 48: 291-307 |
| Richard M, Habibi MR. (2016) Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture Journal of Business Research. 69: 1103-1119 |
| Richard M, Chebat J. (2016) Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level Journal of Business Research. 69: 541-553 |