Marie-Odile Richard, Ph.D. - Publications

Affiliations: 
2008 Marketing HEC Montreal (Canada) 
Area:
Marketing Business Administration, Industrial Psychology, Behavioral Psychology

25 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Kizgin H, Dey BL, Dwivedi YK, Hughes L, Jamal A, Jones P, Kronemann B, Laroche M, Peñaloza L, Richard M, Rana NP, Romer R, Tamilmani K, Williams MD. The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice International Journal of Information Management. 51: 102026. DOI: 10.1016/J.Ijinfomgt.2019.10.011  0.39
2019 Bartikowski B, Laroche M, Richard M. A content analysis of fear appeal advertising in Canada, China, and France Journal of Business Research. 103: 232-239. DOI: 10.1016/J.Jbusres.2019.01.049  0.325
2018 Bartikowski B, Gierl H, Richard M. Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites Journal of Business Research. DOI: 10.1016/J.Jbusres.2018.11.036  0.335
2018 Tajvidi M, Richard M, Wang Y, Hajli N. Brand co-creation through social commerce information sharing: The role of social media Journal of Business Research. DOI: 10.1016/J.Jbusres.2018.06.008  0.387
2018 Kizgin H, Jamal A, Richard M. Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors Journal of Business Research. 82: 320-329. DOI: 10.1016/J.Jbusres.2017.09.011  0.364
2017 Zhang C, Laroche M, Richard M. The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers Journal of Business Research. 72: 127-135. DOI: 10.1016/J.Jbusres.2016.10.007  0.305
2017 Hajli N, Sims J, Zadeh AH, Richard M. A social commerce investigation of the role of trust in a social networking site on purchase intentions Journal of Business Research. 71: 133-141. DOI: 10.1016/J.Jbusres.2016.10.004  0.371
2017 Shirdastian H, Laroche M, Richard M. Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter International Journal of Information Management. 48: 291-307. DOI: 10.1016/J.Ijinfomgt.2017.09.007  0.348
2016 Richard M, Habibi MR. Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture Journal of Business Research. 69: 1103-1119. DOI: 10.1016/J.Jbusres.2015.08.026  0.4
2016 Richard M, Chebat J. Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level Journal of Business Research. 69: 541-553. DOI: 10.1016/J.Jbusres.2015.05.010  0.521
2016 Habibi MR, Laroche M, Richard M. Testing an extended model of consumer behavior in the context of social media-based brand communities Computers in Human Behavior. 62: 292-302. DOI: 10.1016/J.Chb.2016.03.079  0.407
2014 Habibi MR, Laroche M, Richard MO. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities International Journal of Information Management. 34: 123-132. DOI: 10.1016/J.Ijinfomgt.2013.11.010  0.366
2014 Habibi MR, Laroche M, Richard MO. The roles of brand community and community engagement in building brand trust on social media Computers in Human Behavior. 37: 152-161. DOI: 10.1016/J.Chb.2014.04.016  0.406
2013 Spielmann N, Richard M. How captive is your audience? Defining overall advertising involvement Journal of Business Research. 66: 499-505. DOI: 10.1016/J.Jbusres.2011.12.002  0.343
2013 Laroche M, Habibi MR, Richard MO. To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management. 33: 76-82. DOI: 10.1016/J.Ijinfomgt.2012.07.003  0.429
2012 Mazaheri E, Richard MO, Laroche M. The role of emotions in online consumer behavior: A comparison of search, experience, and credence services Journal of Services Marketing. 26: 535-550. DOI: 10.1108/08876041211266503  0.398
2012 Nepomuceno MV, Laroche M, Richard MO, Eggert A. Relationship between intangibility and perceived risk: Moderating effect of privacy, system security and general security concerns Journal of Consumer Marketing. 29: 176-189. DOI: 10.1108/07363761211221701  0.322
2012 Laroche M, Habibi MR, Richard MO, Sankaranarayanan R. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty Computers in Human Behavior. 28: 1755-1767. DOI: 10.1016/J.Chb.2012.04.016  0.35
2011 Laroche M, Nepomuceno MV, Huang L, Richard MO. What's so funny? the use of humor in magazine advertising in the United States, China and France Journal of Advertising Research. 51: 404-416. DOI: 10.2501/Jar-51-2-404-416  0.302
2011 Mazaheri E, Richard MO, Laroche M. Online consumer behavior: Comparing Canadian and Chinese website visitors Journal of Business Research. 64: 958-965. DOI: 10.1016/J.Jbusres.2010.11.018  0.407
2010 Laroche M, Nepomuceno MV, Richard MO. How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? Journal of Consumer Marketing. 27: 197-210. DOI: 10.1108/07363761011038275  0.337
2010 Mazaheri E, Richard M, Laroche M. Investigating the Moderating Impact of Hedonism on Online Consumer Behavior Journal of Global Scholars of Marketing Science. 20: 123-134. DOI: 10.1080/12297119.2010.9730185  0.398
2009 Richard M, Toffoli R. Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis Journal of Business Research. 62: 987-994. DOI: 10.1016/J.Jbusres.2008.10.016  0.31
2005 Richard M. Modeling the impact of internet atmospherics on surfer behavior Journal of Business Research. 58: 1632-1642. DOI: 10.1016/J.Jbusres.2004.07.009  0.356
2005 Richard M, Chandra R. A model of consumer web navigational behavior: conceptual development and application Journal of Business Research. 58: 1019-1029. DOI: 10.1016/J.Jbusres.2004.04.001  0.391
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