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Gary R. Holmes, Ph.D. - Publications

Affiliations: 
2008 University of North Texas, Denton, TX, United States 
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8 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2015 Amos C, Holmes GR, Allred A. Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes Journal of Nonprofit and Public Sector Marketing. 27: 351-372. DOI: 10.1080/10495142.2015.1015377  0.531
2014 Amos C, Holmes GR, Keneson WC. A meta-analysis of consumer impulse buying Journal of Retailing and Consumer Services. 21: 86-97. DOI: 10.1016/J.Jretconser.2013.11.004  0.54
2013 Holmes GR, Spears N, Blankson C. An Investigation of Match-Up Effects: Influential Sources of Fit and the Generative Role of Imagination Journal of Current Issues and Research in Advertising. 34: 151-165. DOI: 10.1080/10641734.2013.754720  0.529
2013 Trimble C, Holmes G. New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance Journal of Promotion Management. 19: 352-372. DOI: 10.1080/10496491.2013.787381  0.406
2013 Barat S, Amos C, Paswan A, Holmes G. An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions Journal of Retailing and Consumer Services. 20: 240-247. DOI: 10.1016/J.Jretconser.2013.01.004  0.547
2012 Holmes GR, Paswan A. Consumer reaction to new package design Journal of Product and Brand Management. 21: 109-116. DOI: 10.1108/10610421211215553  0.366
2008 Amos C, Holmes G, Strutton D. Exploring the relationship between celebrity endorser effects and advertising effectiveness International Journal of Advertising. 27: 209-234. DOI: 10.1080/02650487.2008.11073052  0.564
2008 Amos C, Holmes G, Strutton D. Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size International Journal of Advertising. 27: 209-234.  0.44
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