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Greg M. Allenby - Publications

Affiliations: 
Ohio State University, Columbus, Columbus, OH 
Area:
Marketing Business Administration, Social Psychology, Cognitive Psychology
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Year Citation  Score
2020 Dotson MR, Büschken J, Allenby GM. Explaining Preference Heterogeneity with Mixed Membership Modeling Marketing Science. 39: 407-426. DOI: 10.2139/Ssrn.2758644  0.513
2020 Büschken J, Allenby GM. Improving Text Analysis Using Sentence Conjunctions and Punctuation Marketing Science. 39: 727-742. DOI: 10.1287/Mksc.2019.1214  0.434
2020 Smith AN, Allenby GM. Demand Models With Random Partitions Journal of the American Statistical Association. 115: 47-65. DOI: 10.1080/01621459.2019.1604360  0.446
2020 Lee S, Thomas SA, Allenby GM. An economic analysis of demand of the very poor International Journal of Research in Marketing. DOI: 10.1016/J.Ijresmar.2020.01.003  0.426
2020 Haruvy E, Leszczyc PP, Allenby G, Belk R, Eckel C, Fisher R, Li SX, List JA, Ma Y, Wang Y. Fundraising design: key issues, unifying framework, and open puzzles Marketing Letters. 1-10. DOI: 10.1007/S11002-020-09534-8  0.354
2019 Joo M, Thompson ML, Allenby GM. Optimal Product Design by Sequential Experiments in High Dimensions Management Science. 65: 3235-3254. DOI: 10.1287/Mnsc.2018.3088  0.315
2019 Smith AN, Rossi PE, Allenby GM. Inference for Product Competition and Separable Demand Marketing Science. 38: 690-710. DOI: 10.1287/Mksc.2019.1159  0.368
2018 Dotson JP, Howell JR, Brazell JD, Otter T, Lenk PJ, Maceachern S, Allenby GM. A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations Journal of Marketing Research. 55: 35-47. DOI: 10.1509/Jmr.13.0240  0.806
2018 Lee S, Kim H, Kim J, Allenby GM. A choice model for mixed decision variables Journal of Choice Modelling. 28: 82-96. DOI: 10.1016/J.Jocm.2018.05.003  0.624
2018 Ishigaki T, Terui N, Sato T, Allenby GM. Personalized market response analysis for a wide variety of products from sparse transaction data Journal of Data Science. 5: 233-248. DOI: 10.1007/S41060-018-0099-9  0.478
2017 Kim DS, Bailey RA, Hardt N, Allenby GM. Benefit-Based Conjoint Analysis Marketing Science. 36: 54-69. DOI: 10.2139/Ssrn.2649933  0.538
2017 Allenby GM. Structural forecasts for marketing data International Journal of Forecasting. 33: 433-441. DOI: 10.1016/J.Ijforecast.2016.09.003  0.499
2016 Hardt N, Varbanov A, Allenby GM. Monetizing Ratings Data for Product Research Marketing Science. 35: 713-726. DOI: 10.2139/Ssrn.2405658  0.401
2016 Büschken J, Allenby GM. Sentence-Based Text Analysis for Customer Reviews Marketing Science. 35: 953-975. DOI: 10.1287/Mksc.2016.0993  0.413
2016 Howell JR, Lee S, Allenby GM. Price Promotions in Choice Models Marketing Science. 35: 319-334. DOI: 10.1287/Mksc.2015.0948  0.483
2014 Allenby GM, Brazell JD, Howell JR, Rossi PE. Valuation of Patented Product Features The Journal of Law and Economics. 57: 629-663. DOI: 10.2139/Ssrn.2359003  0.418
2014 Dyachenko T, Reczek RW, Allenby GM. Models of Sequential Evaluation in Best-Worst Choice Tasks Marketing Science. 33: 828-848. DOI: 10.1287/Mksc.2014.0870  0.732
2014 Lee S, Allenby GM. Modeling Indivisible Demand Marketing Science. 33: 364-381. DOI: 10.1287/Mksc.2013.0829  0.486
2014 Allenby GM, Brazell JD, Howell JR, Rossi PE. Economic Valuation of Product Features Qme-Quantitative Marketing and Economics. 12: 421-456. DOI: 10.1007/S11129-014-9150-X  0.431
2014 Berry S, Khwaja A, Kumar V, Musalem A, Wilbur KC, Allenby G, Anand B, Chintagunta P, Hanemann WM, Jeziorski P, Mele A. Structural models of complementary choices Marketing Letters. 25: 245-256. DOI: 10.1007/S11002-014-9309-Y  0.364
2013 Lee S, Kim J, Allenby GM. A Direct Utility Model for Asymmetric Complements Marketing Science. 32: 454-470. DOI: 10.1287/Mksc.2013.0782  0.633
2013 Büschken J, Otter T, Allenby GM. The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis Marketing Science. 32: 533-553. DOI: 10.1287/Mksc.2013.0779  0.46
2013 Allenby G. QME special issue on discrete games Qme-Quantitative Marketing and Economics. 11: 1-1. DOI: 10.1007/S11129-013-9134-2  0.383
2012 Hasegawa S, Terui N, Allenby GM. Dynamic brand satiation Journal of Marketing Research. 49: 842-853. DOI: 10.1509/Jmr.11.0036  0.395
2012 Hans C, Allenby GM, Craigmile PF, Lee J, MacEachern SN, Xu X. Covariance decompositions for accurate computation in Bayesian scale-usage models Journal of Computational and Graphical Statistics. 21: 538-557. DOI: 10.1080/10618600.2012.672087  0.412
2012 Allenby GM. Modeling marketplace behavior Journal of the Academy of Marketing Science. 40: 155-166. DOI: 10.1007/S11747-011-0280-3  0.423
2011 Otter T, Gilbride TJ, Allenby GM. Testing Models of Strategic Behavior Characterized by Conditional Likelihoods Marketing Science. 30: 686-701. DOI: 10.1287/Mksc.1110.0644  0.811
2011 Satomura T, Kim J, Allenby GM. Multiple-Constraint Choice Models with Corner and Interior Solutions Marketing Science. 30: 481-490. DOI: 10.1287/Mksc.1110.0636  0.612
2011 Chandukala SR, Dotson JP, Brazell JD, Allenby GM. Bayesian analysis of hierarchical effects Marketing Science. 30: 123-133. DOI: 10.1287/Mksc.1100.0602  0.819
2011 Terui N, Ban M, Allenby GM. The effect of media advertising on brand consideration and choice Marketing Science. 30: 74-91. DOI: 10.1287/Mksc.1100.0590  0.449
2011 Chandukala SR, Edwards YD, Allenby GM. Identifying Unmet Demand Marketing Science. 30: 61-73. DOI: 10.1287/Mksc.1100.0589  0.781
2011 Chandukala SR, Long-Tolbert S, Allenby GM. A Threshold Model for Respondent Heterogeneity Marketing Letters. 22: 133-146. DOI: 10.1007/S11002-010-9115-0  0.435
2010 Dotson JP, Allenby GM. Investigating the strategic influence of customer and employee satisfaction on firm financial performance Marketing Science. 29: 895-908. DOI: 10.1287/Mksc.1100.0584  0.803
2010 Allenby GM, Garratt MJ, Rossi PE. A Model for Trade-Up and Change in Considered Brands Marketing Science. 29: 40-56. DOI: 10.1287/Mksc.1080.0466  0.495
2010 Allenby GM. Unit-level models and discrete demand The Business & Management Collection. 103-128. DOI: 10.1002/0470863692.Ch4  0.342
2009 Jen L, Chou C, Allenby GM. The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing Journal of Marketing Research. 46: 482-493. DOI: 10.1509/Jmkr.46.4.482  0.504
2009 Liu Q, Dean A, Bakken D, Allenby GM. Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation Qme-Quantitative Marketing and Economics. 7: 69-93. DOI: 10.1007/S11129-008-9045-9  0.471
2008 Dotson J, Retzer JJ, Allenby GM. Non-Normal Simultaneous Regression Models for Customer Linkage Analysis Qme-Quantitative Marketing and Economics. 6: 257-277. DOI: 10.2139/Ssrn.945842  0.802
2008 Allenby GM, Rossi PE. Teaching Bayesian Statistics to Marketing and Business Students The American Statistician. 62: 195-198. DOI: 10.2139/Ssrn.1092969  0.315
2008 Otter T, Allenby GM, Van Zandt T. An integrated model of discrete choice and response time Journal of Marketing Research. 45: 593-607. DOI: 10.1509/Jmkr.45.5.593  0.48
2008 Otter T, Johnson J, Rieskamp J, Allenby GM, Brazell JD, Diederich A, Hutchinson JW, MacEachern S, Ruan S, Townsend J. Sequential sampling models of choice: Some recent advances Marketing Letters. 19: 255-267. DOI: 10.1007/S11002-008-9039-0  0.358
2007 Kim J, Allenby GM, Rossi PE. Product Attributes and Models of Multiple Discreteness Journal of Econometrics. 138: 208-230. DOI: 10.2139/Ssrn.817476  0.61
2007 Liu Q, Otter T, Allenby GM. Investigating Endogeneity Bias in Marketing Marketing Science. 26: 642-650. DOI: 10.1287/Mksc.1060.0256  0.441
2007 Liu Q, Dean AM, Allenby GM. Design for Hyperparameter Estimation in Linear Models Journal of Statistical Theory and Practice. 1: 311-328. DOI: 10.1080/15598608.2007.10411843  0.306
2006 Gilbride TJ, Allenby GM, Brazell JD. Models for Heterogeneous Variable Selection Journal of Marketing Research. 43: 420-430. DOI: 10.1509/Jmkr.43.3.420  0.806
2006 Gilbride TJ, Allenby GM. Estimating Heterogeneous EBA and Economic Screening Rule Choice Models Marketing Science. 25: 494-509. DOI: 10.1287/Mksc.1060.0211  0.784
2006 Morrin M, Lee J, Allenby GM. Determinants of Trademark Dilution Journal of Consumer Research. 33: 248-257. DOI: 10.1086/506305  0.392
2005 Hauser JR, Allenby G, Murphy FH, Raju J, Staelin R, Steckel J. Marketing Science—Growth and Evolution Marketing Science. 24: 1-2. DOI: 10.1287/Mksc.1040.0112  0.364
2005 Gilbride TJ, Yang S, Allenby GM. Modeling Simultaneity in Survey Data Qme-Quantitative Marketing and Economics. 3: 311-335. DOI: 10.1007/S11129-005-0333-3  0.803
2005 Allenby G, Fennell G, Huber J, Eagle T, Gilbride T, Horsky D, Kim J, Lenk P, Johnson R, Ofek E, Orme B, Otter T, Walker J. Adjusting choice models to better predict market behavior Marketing Letters. 16: 197-208. DOI: 10.1007/S11002-005-5885-1  0.82
2004 Gilbride TJ, Allenby GM. A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules Marketing Science. 23: 391-406. DOI: 10.1287/Mksc.1030.0032  0.778
2004 Allenby GM, Shively TS, Yang S, Garratt MJ. A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts Marketing Science. 23: 95-108. DOI: 10.1287/Mksc.1030.0022  0.645
2003 Edwards YD, Allenby GM. Multivariate Analysis of Multiple Response Data Journal of Marketing Research. 40: 321-334. DOI: 10.1509/Jmkr.40.3.321.19233  0.776
2003 Yang S, Allenby GM. Modeling Interdependent Consumer Preferences Journal of Marketing Research. 40: 282-294. DOI: 10.1509/Jmkr.40.3.282.19240  0.619
2003 Yang S, Chen Y, Allenby GM. Reply to Comments on “Bayesian Analysis of Simultaneous Demand and Supply” Qme-Quantitative Marketing and Economics. 1: 299-304. DOI: 10.1023/B:Qmec.0000003331.88160.46  0.547
2003 Yang S, Chen Y, Allenby GM. Bayesian Analysis of Simultaneous Demand and Supply Qme-Quantitative Marketing and Economics. 1: 251-275. DOI: 10.1023/B:Qmec.0000003327.55605.26  0.655
2003 Fennell G, Allenby GM, Yang S, Edwards Y. The Effectiveness of Demographic and Psychographic Variables for Explaining Brand and Product Category Use Qme-Quantitative Marketing and Economics. 1: 223-244. DOI: 10.1023/A:1024686630821  0.758
2003 Jen L, Chou C, Allenby GM. A Bayesian Approach to Modeling Purchase Frequency Marketing Letters. 14: 5-20. DOI: 10.1023/A:1022833400454  0.444
2002 Kim J, Allenby GM, Rossi PE. Modeling Consumer Demand for Variety Marketing Science. 21: 229-250. DOI: 10.1287/Mksc.21.3.229.143  0.638
2002 Allenby G, Fennell G, Bemmaor A, Bhargava V, Christen F, Dawley J, Dickson P, Edwards Y, Garratt M, Ginter J, Sawyer A, Staelin R, Yang S. Market Segmentation Research: Beyond Within and Across Group Differences Marketing Letters. 13: 233-243. DOI: 10.1023/A:1020226922683  0.758
2001 Rossi PE, Gilula Z, Allenby GM. Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach Journal of the American Statistical Association. 96: 20-31. DOI: 10.1198/016214501750332668  0.367
2000 Shively TS, Allenby GM, Kohn R. A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models Marketing Science. 19: 149-162. DOI: 10.1287/Mksc.19.2.149.11807  0.552
2000 Roosi PE, Allenby GM. Statistics and Marketing Journal of the American Statistical Association. 95: 635-638. DOI: 10.1080/01621459.2000.10474240  0.393
2000 Yang S, Allenby GM. A Model for Observation, Structural, and Household Heterogeneity in Panel Data Marketing Letters. 11: 137-149. DOI: 10.1023/A:1008190707034  0.666
1999 Arora N, Allenby GM. Measuring the influence of individual preference structures in group decision making Journal of Marketing Research. 36: 476-487. DOI: 10.1177/002224379903600406  0.324
1999 Allenby GM, Leone RP, Jen L. A Dynamic Model of Purchase Timing with Application to Direct Marketing Journal of the American Statistical Association. 94: 365-374. DOI: 10.1080/01621459.1999.10474127  0.484
1998 Arora N, Allenby GM, Ginter JL. A hierarchical Bayes model of primary and secondary demand Marketing Science. 17: 29-44. DOI: 10.1287/Mksc.17.1.29  0.577
1998 Allenby GM, Arora N, Ginter JL. On the heterogeneity of demand Journal of Marketing Research. 35: 384-389. DOI: 10.1177/002224379803500308  0.398
1998 Allenby GM, Rossi PE. Marketing models of consumer heterogeneity Journal of Econometrics. 89: 57-78. DOI: 10.1016/S0304-4076(98)00055-4  0.508
1996 Rossi PE, McCulloch RE, Allenby GM. The Value of Purchase History Data in Target Marketing Marketing Science. 15: 321-340. DOI: 10.1287/Mksc.15.4.321  0.454
1996 Allenby GM, Jen L, Leone RP. Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales Journal of Business & Economic Statistics. 14: 103-111. DOI: 10.1080/07350015.1996.10524633  0.475
1995 Allenby GM, Ginter JL. Using Extremes to Design Products and Segment Markets Journal of Marketing Research. 32: 392-403. DOI: 10.1177/002224379503200402  0.437
1995 Allenby GM, Arora N, Ginter JL. Incorporating Prior Knowledge into the Analysis of Conjoint Studies Journal of Marketing Research. 32: 152-162. DOI: 10.1177/002224379503200203  0.321
1995 Allenby GM, Lenk PJ. Reassessing brand loyalty, price sensitivity, and merchandising effects on consumer brand choice Journal of Business and Economic Statistics. 13: 281-289. DOI: 10.1080/07350015.1995.10524602  0.455
1995 Allenby GM, Ginter JL. The effects of in-store displays and feature advertising on consideration sets International Journal of Research in Marketing. 12: 67-80. DOI: 10.1016/0167-8116(95)00006-N  0.454
1994 Allenby GM, Lenk PJ. Modeling household purchase behavior with logistic normal regression Journal of the American Statistical Association. 89: 1218-1231. DOI: 10.1080/01621459.1994.10476863  0.548
1993 Rossi PE, Allenby GM. A Bayesian Approach to Estimating Household Parameters Journal of Marketing Research. 30: 171-182. DOI: 10.1177/002224379303000204  0.333
1993 Allenby GM, Rossi PE. A Marginal-Predictive Approach to Identifying Household Parameters Marketing Letters. 4: 227-239. DOI: 10.1007/Bf00999229  0.373
1991 Allenby GM, Rossi PE. Quality Perceptions and Asymmetric Switching Between Brands Marketing Science. 10: 185-204. DOI: 10.1287/Mksc.10.3.185  0.453
1991 Allenby GM, Rossi PE. There Is No Aggregation Bias: Why Macro Logit Models Work Journal of Business & Economic Statistics. 9: 1-14. DOI: 10.1080/07350015.1991.10509822  0.436
1990 Allenby GM. Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods: Journal of Marketing Research. 27: 379-389. DOI: 10.1177/002224379002700401  0.326
1990 Allenby GM. Cross-Validation, the Bayes Theorem, and Small-Sample Bias Journal of Business & Economic Statistics. 8: 171-178. DOI: 10.1080/07350015.1990.10509788  0.4
1989 Allenby GM. A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data Marketing Science. 8: 265-280. DOI: 10.1287/Mksc.8.3.265  0.405
1987 Allenby GM, Blattberg RC. A new theory of direct market testing: Or why your rollout results do not match your test results Journal of Direct Marketing. 1: 24-37. DOI: 10.1002/Dir.4000010406  0.436
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