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Robert C. Blattberg - Publications

Affiliations: 
Northwestern University, Evanston, IL 
Area:
Marketing Business Administration
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10 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2008 Briesch RA, Dillon WR, Blattberg RC. Treating Zero Brand Sales Observations in Choice Model Estimation : Consequences and Potential Remedies Journal of Marketing Research. 45: 618-632. DOI: 10.1509/Jmkr.45.5.618  0.438
2006 Singh VP, Hansen KT, Blattberg RC. Market entry and consumer behavior: An investigation of a Wal-Mart supercenter Marketing Science. 25: 457-476. DOI: 10.1287/Mksc.1050.0176  0.457
2005 Malthouse EC, Blattberg RC. Can we predict customer lifetime value Journal of Interactive Marketing. 19: 2-16. DOI: 10.1002/Dir.20027  0.505
2004 Thomas JS, Blattberg RC, Fox EJ. Recapturing lost customers Journal of Marketing Research. 41: 31-45. DOI: 10.1509/Jmkr.41.1.31.25086  0.506
1997 Petrison LA, Blattberg RC, Wang P. Database marketing: Past, present, and future Journal of Direct Marketing. 11: 109-125. DOI: 10.1002/(Sici)1522-7138(199723)11:4<109::Aid-Dir12>3.0.Co;2-G  0.505
1996 Blattberg RC, Deighton J. Manage marketing by the customer equity test. Harvard Business Review. 74: 136-44. PMID 10158473  0.417
1995 Kim B, Blattberg RC, Rossi PE. Modeling the Distribution of Price Sensitivity and Implications for Optimal Retail Pricing Journal of Business & Economic Statistics. 13: 291-303. DOI: 10.1080/07350015.1995.10524603  0.458
1993 Blattberg RC, Neslin SA. Chapter 12 Sales promotion models Marketing Science. 5: 553-609. DOI: 10.1016/S0927-0507(05)80035-0  0.323
1987 Allenby GM, Blattberg RC. A new theory of direct market testing: Or why your rollout results do not match your test results Journal of Direct Marketing. 1: 24-37. DOI: 10.1002/Dir.4000010406  0.424
1987 Blattberg RC. Research opportunities in direct marketing Journal of Direct Marketing. 1: 7-14. DOI: 10.1002/Dir.4000010105  0.492
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