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Sweta C. Thota, Ph.D. - Publications

Affiliations: 
2004 Louisiana State University, Baton Rouge, LA, United States 
Area:
Marketing Business Administration
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5 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Thota S, Villarreal R. The effect of disparaging humor and offensiveness in hijacked advertising: the moderating effect of ad hijacking recognition Journal of Consumer Marketing. 37: 433-443. DOI: 10.1108/Jcm-03-2019-3147  0.527
2020 Thota SC. What is brandjacking? Origin, conceptualization and effects of perceived dimensions of truth, mockery and offensiveness International Journal of Advertising. 1-19. DOI: 10.1080/02650487.2020.1766232  0.491
2012 Thota SC, Song JH, Biswas A. Is a website known by the banner ads it hosts? Assessing forward and reciprocal spillover effects of banner ads and host websites International Journal of Advertising. 31: 877-905. DOI: 10.2501/Ija-31-4-877-905  0.418
2010 Saini R, Thota SC. The psychological underpinnings of relative thinking in price comparisons Journal of Consumer Psychology. 20: 185-192. DOI: 10.1016/J.Jcps.2010.02.003  0.322
2009 Thota SC, Biswas A. I want to buy the advertised product only!: An examination of the effects of additional product offers on consumer irritation in a cross-promotion context Journal of Advertising. 38: 123-136. DOI: 10.2753/Joa0091-3367380108  0.386
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