Bidisha Burman, Ph.D. - Publications
Affiliations: | 2004 | Louisiana State University, Baton Rouge, LA, United States |
Area:
Marketing Business AdministrationYear | Citation | Score | |||
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2019 | Albinsson PA, Perera BY, Nafees L, Burman B. Collaborative Consumption Usage in the US and India: An Exploratory Study The Journal of Marketing Theory and Practice. 27: 390-412. DOI: 10.1080/10696679.2019.1644956 | 0.305 | |||
2017 | Burman B, Albinsson PA, Hyatt E, Robles B. The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study Services Marketing Quarterly. 38: 46-56. DOI: 10.1080/15332969.2017.1271207 | 0.446 | |||
2016 | Burman B, Albinsson PA, Hyatt E. One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction Journal of Hospitality Marketing and Management. 1-24. DOI: 10.1080/19368623.2016.1168334 | 0.468 | |||
2012 | Biswas D, Keller LR, Burman B. Making probability judgments of future product failures: The role of mental unpacking☆ Journal of Consumer Psychology. 22: 237-248. DOI: 10.1016/J.Jcps.2011.03.002 | 0.31 | |||
2009 | Biswas D, Burman B. The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks Journal of Product & Brand Management. 18: 477-486. DOI: 10.1108/10610420910998208 | 0.383 | |||
2007 | Burman B, Biswas A. Partitioned pricing: Can we always divide and prosper? Journal of Retailing. 83: 423-436. DOI: 10.1016/J.Jretai.2007.03.007 | 0.567 | |||
2006 | Das N, Burman B, Biswas A. Effect of discounts on search and shopping intentions: the moderating role of shopping environment International Journal of Electronic Marketing and Retailing. 1: 155-168. DOI: 10.1504/Ijemr.2006.011031 | 0.501 | |||
2004 | Burman B, Biswas A. Reference prices in retail advertisements: Moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention Journal of Product & Brand Management. 13: 379-389. DOI: 10.1108/10610420410560280 | 0.571 | |||
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