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John A. Deighton - Publications

Affiliations: 
Harvard University, Cambridge, MA, United States 
Area:
Marketing Business Administration, Social Psychology, Behavioral Psychology
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14 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2014 Neslin SA, Jerath K, Bodapati A, Bradlow ET, Deighton J, Gensler S, Lee L, Montaguti E, Telang R, Venkatesan R, Verhoef PC, Zhang ZJ. The interrelationships between brand and channel choice Marketing Letters. 25: 319-330. DOI: 10.1007/S11002-014-9305-2  0.539
2013 Avery JJ, Steenburgh T, Deighton JA, Caravella M. Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping Gfk Marketing Intelligence Review. 5: 28-33. DOI: 10.2478/Gfkmir-2014-0015  0.666
2012 Avery JJ, Steenburgh TJ, Deighton JA, Caravella M. Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Journal of Marketing. 76: 96-111. DOI: 10.1509/Jm.09.0081  0.656
2010 Deighton J, MacInnis D, McGill A, Shiv B. Broadening the Scope of Consumer Research Journal of Consumer Research. 36: v-vii. DOI: 10.1086/651925  0.344
2009 Deighton JA, Kornfeld L. Interactivity's Unanticipated Consequences for Marketers and Marketing Journal of Interactive Marketing. 23: 4-10. DOI: 10.1016/J.Intmar.2008.10.001  0.345
2006 Zeithaml VA, Bolton RN, Deighton J, Keiningham TL, Lemon KN, Petersen JA. Forward-Looking Focus: Can Firms Have Adaptive Foresight? Journal of Service Research. 9: 168-183. DOI: 10.1177/1094670506293731  0.389
2005 Deighton J. From the Editor-Elect Journal of Consumer Research. 32: 1-5. DOI: 10.1086/430647  0.343
2004 Day GS, Deighton J, Narayandas D, Gummesson E, Hunt SD, Prahalad CK, Rust RT, Shugan SM. Invited Commentaries on "Evolving to a New Dominant Logic for Marketing" Journal of Marketing. 68: 18-27. DOI: 10.1509/Jmkg.68.1.18.24035  0.362
2002 Bell D, Deighton J, Reinartz WJ, Rust RT, Swartz G. Seven Barriers to Customer Equity Management Journal of Service Research. 5: 77-85. DOI: 10.1177/1094670502005001008  0.357
2002 Narayandas D, Caravella M, Deighton J. The Impact of Internet Exchanges on Business-to-Business Distribution Journal of the Academy of Marketing Science. 30: 500-505. DOI: 10.1177/009207002237566  0.639
1997 Deighton J. Commentary on “Exploring the implications of the internet for consumer marketing” Journal of the Academy of Marketing Science. 25: 347-351. DOI: 10.1177/0092070397254006  0.336
1997 Winer RS, Deighton J, Gupta S, Johnson EJ, Mellers B, Morwitz VG, O'Guinn T, Rangaswamy A, Sawyer AG. Choice in Computer-Mediated Environments Marketing Letters. 8: 287-296. DOI: 10.1023/A:1007908513094  0.355
1995 Deighton JA, Grayson K. Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus Journal of Consumer Research. 21: 660-676. DOI: 10.1086/209426  0.324
1992 Deighton J. The Consumption of Performance Journal of Consumer Research. 19: 362-372. DOI: 10.1086/209307  0.325
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