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Mahesh Gopinath - Publications

Affiliations: 
Old Dominion University, Norfolk, VA, United States 
Area:
Marketing Business Administration, Social Psychology
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9 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Karande K, Gopinath M. Protecting brands from product failure using extended warranties Journal of Product & Brand Management. 28: 787-799. DOI: 10.1108/Jpbm-09-2018-2019  0.369
2013 Gopinath M, Glassman M, Nyer P. How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging Psychology & Marketing. 30: 490-500. DOI: 10.1002/Mar.20622  0.319
2009 Gopinath M, Nyer PU. The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity International Journal of Research in Marketing. 26: 60-68. DOI: 10.1016/J.Ijresmar.2008.08.003  0.327
2008 Gopinath M, Glassman M. The Effect of Multiple Language Product Descriptions on Product Evaluations Psychology & Marketing. 25: 233-261. DOI: 10.2139/Ssrn.1010559  0.309
2008 Singhapakdi A, Gopinath M, Marta JK, Carter LL. Antecedents and consequences of perceived importance of ethics in marketing situations: A study of Thai businesspeople Journal of Business Ethics. 81: 887-904. DOI: 10.1007/S10551-007-9555-5  0.346
2007 Dholakia UM, Bagozzi RP, Gopinath M. How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions Journal of Behavioral Decision Making. 20: 343-364. DOI: 10.1002/Bdm.562  0.327
2006 Dholakia UM, Gopinath M, Bagozzi RP, Nataraajan R. The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations Journal of Consumer Psychology. 16: 163-175. DOI: 10.1207/S15327663Jcp1602_7  0.34
2005 Dholakia UM, Gopinath M, Bagozzi RP. The role of desires in sequential impulsive choices Organizational Behavior and Human Decision Processes. 98: 179-194. DOI: 10.1016/J.Obhdp.2005.05.003  0.342
2005 Nyer PU, Gopinath M. Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment Psychology & Marketing. 22: 937-953. DOI: 10.1002/Mar.20092  0.339
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