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Sign in to add mentor| John D. Leckenby | grad student | 2007 | UT Austin | |
| (Multivariate beta binomial distribution model as a Web media exposure model.) | ||||
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| Cheong Y, Leckenby JD, Eakin T. (2011) Evaluating the multivariate beta binomial distribution for estimating magazine and internet exposure frequency distributions Journal of Advertising. 40: 7-23 |