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Jang-Sun Hwang

Affiliations: 
Chung-Ang University (Korea), Seoul, South Korea 
Area:
Interactive media
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"Jang-Sun Hwang"
Bio:

Jang-Sun Hwang got his Ph.D. degree at the University of Tennessee, 2003. He's taught classes including new media advertising, advertising & marketing, and advertising campaign at Chung-Ang University, Korea. His research falls under the combinations of interactive media, message strategy, and so forth. Qualitative research methodology is his another favorite.

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Parents

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Sally J. McMillan grad student 2003 University of Tennessee
 (What is the Web -based interactive advertising (WIA) to consumers? Consumer's interpretation and interaction with WIA.)

Children

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Sun-Jae Doh grad student Chung-Ang University

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Publications

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Doh SJ, Hwang JS. (2009) How consumers evaluate eWOM (electronic word-of-mouth) messages. Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality On Behavior and Society. 12: 193-7
Choi YK, Hwang JS, McMillan SJ. (2008) Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers Psychology and Marketing. 25: 756-768
Kim J, McMillan SJ, Hwang J. (2005) Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns Journal of Interactive Advertising. 6: 46-60
Hovland R, McMahan C, Lee G, et al. (2005) Gender role portrayals in American and Korean advertisements Sex Roles. 53: 887-899
Hwang J, McMillan SJ, Lee G. (2003) Corporate Web Sites as Advertising Journal of Interactive Advertising. 3: 10-23
McMillan SJ, Hwang JS, Lee G. (2003) Effects of structural and perceptual factors on attitudes toward the website Journal of Advertising Research. 43: 400-409
McMillan SJ, Hwang JS. (2002) Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity Journal of Advertising. 31: 28-42
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