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Alice M. Tybout

Affiliations: 
Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Social Psychology, Cognitive Psychology
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Susan Jung Grant grad student 2002 Northwestern
Se-Bum Park grad student 2004 Northwestern

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Publications

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Tybout AM. (2017) Trend Micro (A): Responding to a Service Failure Kellogg School of Management Cases. 1: 1-2
Tybout AM, Ragsdale K. (2017) ThoughtWorks (A): Targeting and Positioning Basics for a Services Firm Kellogg School of Management Cases. 1: 1-12
Hennessy J, Carter J, Carter J, et al. (2017) Maybelline Inc.: About Face Kellogg School of Management Cases. 1: 1-28
Tybout AM, Hennessy J, Fahey N, et al. (2016) The Case of Synthroid (A): Marketing a Drug Coming Off Patent Kellogg School of Management Cases. 1: 1-19
Tybout AM, Fahey N. (2011) Positioning the Tata Nano (A) Kellogg School of Management Cases. 1: 1-12
Tybout AM, Bennett P, Koenigs B. (2008) Terlato Wines International: Managing Rutherford Hill Merlot in a Post-Sideways Market Kellogg School of Management Cases. 1: 1-9
Grant SJ, Tybout AM. (2008) The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty Journal of Consumer Research. 34: 897-913
Roehm ML, Tybout AM. (2006) When Will a Brand Scandal Spill Over, and How Should Competitors Respond? Journal of Marketing Research. 43: 366-373
Tybout AM, Sternthal B, Malaviya P, et al. (2005) Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Journal of Consumer Research. 32: 76-85
Calder BJ, Tybout AM. (1999) A vision of theory, research, and the future of business schools Journal of the Academy of Marketing Science. 27: 359-366
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