Kyeongheui Kim, Ph.D.
Affiliations: | 2004 | University of Minnesota, Twin Cities, Minneapolis, MN |
Area:
Marketing Business Administration, Cognitive PsychologyGoogle:
"Kyeongheui Kim"Mean distance: 42746.4
Parents
Sign in to add mentor| Joan Meyers-Levy | grad student | 2004 | UMN | |
| (The influence of type of processing on assimilative and contrastive context effects.) | ||||
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Publications
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| Kim K, Park J. (2019) Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus International Journal of Research in Marketing. 36: 137-150 |
| Park J, Kim K, Kwak J, et al. (2014) Priming thoughts about extravagance: implications for consumer decisions about luxury products. Journal of Experimental Psychology. Applied. 20: 40-54 |
| Kim K, Park J, Kim J. (2014) Consumer–brand relationship quality: When and how it helps brand extensions Journal of Business Research. 67: 591-597 |
| Kim J, Rao RS, Kim K, et al. (2011) More or less: A model and empirical evidence on preferences for under- and overpayment in trade-in transactions Journal of Marketing Research. 48: 157-171 |
| Kim K, Zhang M, Li X. (2008) Effects of Temporal and Social Distance on Consumer Evaluations Journal of Consumer Research. 35: 706-713 |
| Kim K, Meyers-Levy J. (2008) Context Effects in Diverse-Category Brand Environments : The Influence of Target Product Positioning and Consumers' Processing Mind-Set Journal of Consumer Research. 34: 882-896 |
| Park JW, Yoon SO, Kim KH, et al. (2001) Effects of priming a bipolar attribute concept on dimension versus concept-specific accessibility of semantic memory. Journal of Personality and Social Psychology. 81: 405-20 |