Boonthida Chinchanachokchai, Ph.D.

Affiliations: 
2013 Business Administration University of Illinois, Urbana-Champaign, Urbana-Champaign, IL 
Area:
Marketing Business Administration, Mass Communications
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"Boonthida Chinchanachokchai"
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Cele C. Otnes grad student 2013 UIUC
 (Where was my mind?: The role of perceptual load on mind wandering and consumer memory for advertising content.)
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