Julia R. Pennington, Ph.D.
Affiliations: | 2009 | Business | The University of Nebraska - Lincoln, Lincoln, NE |
Area:
Marketing Business AdministrationGoogle:
"Julia Pennington"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| A. Dwayne Ball | grad student | 2009 | University of Nebraska - Lincoln | |
| (Customer branding.) | ||||
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Publications
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| Pittz TG, Steiner SD, Pennington JR. (2020) An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good Journal of Business Ethics. 164: 301-310 |
| Krush MT, Pennington JR, Fowler AR, et al. (2015) Positive marketing: A new theoretical prototype of sharing in an online community Journal of Business Research. 68: 2503-2512 |
| Pennington JR, Ball AD. (2011) The Dark Side of Chocolate Journal of Macromarketing. 31: 412-413 |
| Ball AD, Pennington JR. (2011) Book Review: Sex Trafficking: Inside the Business of Modern Slavery: Journal of Macromarketing. 31: 410-411 |
| Pennington JR, Ball AD, Hampton RD, et al. (2009) The cross-national market in human beings Journal of Macromarketing. 29: 119-134 |
| Pennington JR, Ball AD. (2009) Customer branding of commodity products: The customer-Developed brand Journal of Brand Management. 16: 455-467 |