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Arul Mishra, Ph.D.

Affiliations: 
2007 University of Iowa, Iowa City, IA 
Area:
Marketing Business Administration, Experimental Psychology
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Dhananjay Nayankankuppam grad student 2007 University of Iowa
 (The influence of spatial groupings on consumer decisions.)

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Publications

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Mishra H, Mishra A. (2016) Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making. Plos One. 11: e0145159
Mishra H, Mishra A, Rixom J, et al. (2013) Influence of motivated reasoning on saving and spending decisions Organizational Behavior and Human Decision Processes. 121: 13-23
Mishra A, Mishra H, Masters TM. (2012) The influence of bite size on quantity of food consumed: A field study Journal of Consumer Research. 38: 791-795
Mishra A, Mishra H. (2010) We are what we Consume: The Influence of Food Consumption on Impulsive Choice Journal of Marketing Research. 47: 1129-1137
Mishra H, Mishra A, Nayakankuppam D. (2010) How salary receipt affects consumers' regulatory motivations and product preferences Journal of Marketing. 74: 93-103
Mishra A. (2009) Influence of contagious versus noncontagious product groupings on consumer preferences Journal of Consumer Research. 36: 73-82
Mishra H, Mishra A, Nayakankuppam D. (2007) Seeing through the heart's eye: The interference of system 1 in system 2 Marketing Science. 26: 666-678
Mishra A, Nayakankuppam D. (2006) Consistency and validity issues in consumer judgments Journal of Consumer Research. 33: 291-303
Mishra H, Mishra A, Nayakankuppam D. (2006) Money: A bias for the whole Journal of Consumer Research. 32: 541-549
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