Nancy Wong
Affiliations: | University of Wisconsin, Madison, Madison, WI |
Area:
Public Health, Developmental PsychologyGoogle:
"Nancy Wong"Mean distance: (not calculated yet)
Cross-listing: PHTree
Children
Sign in to add trainee| Myoung-Hee Kim | grad student | 2010 | UW Madison |
| Dee A. Warmath | grad student | 2012 | UW Madison |
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Publications
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| Yoo J, Miyamoto Y, Evers U, et al. (2020) Does Materialism Hinder Relational Well-Being? The Role of Culture and Social Motives Journal of Happiness Studies. 1-21 |
| Mo T, Wong N. (2019) Standing out vs fitting in: luxury value perception and acculturation International Marketing Review. 36: 483-510 |
| Dholakia UM, Tam L, Yoon S, et al. (2016) The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers Journal of Consumer Research. 43: 134-155 |
| Shrum LJ, Wong N, Arif F, et al. (2013) Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences Journal of Business Research. 66: 1179-1185 |
| Rindfleisch A, Burroughs JE, Wong N. (2009) The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection Journal of Consumer Research. 36: 1-16 |
| Wong N, King T. (2008) The Cultural Construction of Risk Understandings through Illness Narratives Journal of Consumer Research. 34: 579-594 |
| Wong N, Rindfleisch A, Burroughs JE. (2003) Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale Journal of Consumer Research. 30: 72-91 |
| Bagozzi RP, Wong N, Abe S, et al. (2000) Cultural and Situational Contingencies and the Theory of Reasoned Action: Application to Fast Food Restaurant Consumption Journal of Consumer Psychology. 9: 97-106 |