Uma R. Karmarkar, Ph.D.

Harvard Business School, Boston, MA, United States 
 University of California, San Diego, La Jolla, CA 
Learning, Memory, Timing, Decision-Making
"Uma Karmarkar"
Mean distance: 13.38 (cluster 29)


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Dean Buonomano grad student 2004 UCLA
 (Temporal processing and activity-dependent cellular learning rules.)
Yang Dan post-doc UC Berkeley
Brian Knutson post-doc Stanford


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Vaida Rimeikyte research assistant 2013-2014 Harvard Business School
Alexander Peysakhovich grad student Harvard (Econometree)
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Karmarkar UR, Yoon C. (2016) Consumer neuroscience: Advances in understanding consumer psychology Current Opinion in Psychology. 10: 160-165
Karmarkar UR, Shiv B, Knutson B. (2015) Cost conscious? The neural and behavioral impact of price primacy on decision making Journal of Marketing Research. 52: 467-481
Karmarkar UR, Bollinger B. (2015) BYOB: How bringing your own shopping bags leads to treating yourself and the environment Journal of Marketing. 79: 1-15
Plassmann H, Karmarkar UR. (2015) Consumer neuroscience: Revealing meaningful relationships between brain and consumer behavior The Cambridge Handbook of Consumer Psychology. 152-179
Karmarkar UR, Shiv B, Spencer RMC. (2015) Should you Sleep on it? The Effects of Overnight Sleep on Subjective Preference-based Choice Journal of Behavioral Decision Making
Smidts A, Hsu M, Sanfey AG, et al. (2014) Advancing consumer neuroscience Marketing Letters. 25: 257-267
Hsu M, Karmarkar U, Kassam K, et al. (2012) Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience Advances in Consumer Research. 40: 1102-1103
Karmarkar UR. (2011) Defining the contributions of network clock models to millisecond timing. Frontiers in Integrative Neuroscience. 5: 41
Karmarkar UR, Tormala ZL. (2010) Believe me, I have no idea what i'm talking about: The effects of source certainty on consumer involvement and persuasion Journal of Consumer Research. 36: 1033-1049
Spencer RM, Karmarkar U, Ivry RB. (2009) Evaluating dedicated and intrinsic models of temporal encoding by varying context. Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences. 364: 1853-63
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