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Rohini Ahluwalia

Affiliations: 
Business Administration University of Minnesota, Twin Cities, Minneapolis, MN 
Area:
Marketing Business Administration, Cognitive Psychology
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"Rohini Ahluwalia"
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Andrew M. Kaikati grad student 2010 UMN
Ryan Rahinel grad student 2014 UMN

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Publications

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Rahinel R, Ahluwalia R. (2015) Attention modes and price importance: How experiencing and mind-wandering influence the prioritization of changeable stimuli Journal of Consumer Research. 42: 214-234
Choi B, Ahluwalia R. (2013) Determinants of brand switching: the role of consumer inferences, brand commitment, and perceived risk Journal of Applied Social Psychology. 43: 981-991
Loughran Dommer S, Swaminathan V, Ahluwalia R. (2013) Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands Journal of Consumer Research. 40: 657-675
Swaminathan V, Stilley KM, Ahluwalia R. (2009) When brand personality matters: The moderating role of attachment styles Journal of Consumer Research. 35: 985-1002
Ahluwalia R. (2008) How Far Can a Brand Stretch? Understanding the Role of Self-Construal Journal of Marketing Research. 45: 337-350
Fang X, Singh SN, Ahluwalia R. (2007) An examination of different explanations for the mere exposure effect Journal of Consumer Research. 34: 97-103
Ahluwalia R, Burnkrant RE. (2004) Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions Journal of Consumer Research. 31: 26-42
Ahluwalia R. (2002) How Prevalent Is the Negativity Effect in Consumer Environments Journal of Consumer Research. 29: 270-279
Ahluwalia R, Unnava HR, Burnkrant RE. (2001) The Moderating Role of Commitment on the Spillover Effect of Marketing Communications Journal of Marketing Research. 38: 458-470
Ahluwalia R, Burnkrant RE, Unnava HR. (2000) Consumer Response to Negative Publicity: The Moderating Role of Commitment Journal of Marketing Research. 37: 203-214
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