| Year |
Citation |
Score |
| 2019 |
Ryu Y, Kim K, Paik JW, Cheong Y. Determinants of audience demand for the televised professional baseball matches in Korea: an analysis of the post-season matches from 2008 to 2016. International Journal of Sports Marketing & Sponsorship. 20: 184-202. DOI: 10.1108/Ijsms-12-2017-0127 |
0.341 |
|
| 2017 |
Cheong Y, Gregorio Fd, Kim K. Viewer perceptions of television commercials: a conceptual replication Journal of Consumer Marketing. 34: 612-623. DOI: 10.1108/Jcm-03-2016-1743 |
0.389 |
|
| 2017 |
Kim K, Cheong Y, Kim H. User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews International Journal of Advertising. 36: 227-245. DOI: 10.1080/02650487.2015.1096100 |
0.397 |
|
| 2016 |
Kim K, Cheong Y, Kim H. The Influences of Sports Viewing Conditions on Enjoyment from Watching Televised Sports: An Analysis of the FIFA World Cup Audiences in Theater vs. Home Journal of Broadcasting & Electronic Media. 60: 389-409. DOI: 10.1080/08838151.2016.1203320 |
0.303 |
|
| 2016 |
Lim CH, Kim K, Cheong Y. Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear Journal of Business Research. 69: 5793-5800. DOI: 10.1016/j.jbusres.2016.04.176 |
0.374 |
|
| 2013 |
Cheong Y, Kim K, Kim H. Advertising and promotion budgeting during volatile economic conditions International Journal of Advertising. 32: 143-162. DOI: 10.2501/Ija-32-1-143-162 |
0.317 |
|
| 2013 |
Ahn D, Cheong Y, Kim K. Exploring the Influence of Television Sport on Consumers' Attitudes towards Programme-Embedded Advertising Using Motivational Responses Generated by the Game International Journal of Sports Marketing & Sponsorship. 14: 326-342. DOI: 10.1108/Ijsms-14-04-2013-B005 |
0.393 |
|
| 2013 |
Kim K, James J. Sport marketing and media research: contributions from the global network of scholars in sport management Journal of Global Scholars of Marketing Science. 23: 1-7. DOI: 10.1080/21639159.2012.744505 |
0.31 |
|
| 2012 |
De Gregorio F, Cheong Y, Kim K. Intraorganizational conflict within advertising agencies: Antecedents and outcomes Journal of Advertising. 41: 19-34. DOI: 10.2753/JOA0091-3367410302 |
0.336 |
|
| 2012 |
Kim K, Stout PA, Cheong Y. The image management function of sponsorship International Journal of Advertising. 31: 85-111. DOI: 10.2501/Ija-31-1-85-111 |
0.585 |
|
| 2012 |
Kim K, Cheong Y, Kim H. Information content of Super Bowl commercials 2001-2009 Journal of Marketing Communications. 18: 249-264. DOI: 10.1080/13527266.2010.491968 |
0.356 |
|
| 2012 |
Cheong Y, Kim K. The State of Media Planning Research: A 16-Year Assessment, 1992–2007 Journal of Current Issues and Research in Advertising. 33: 227-247. DOI: 10.1080/10641734.2012.700796 |
0.319 |
|
| 2011 |
Kim K, Cheong Y. The effects of athlete-endorsed advertising: the moderating role of the athlete-audience ethnicity match. Journal of Sport Management. 25: 143-155. DOI: 10.1123/Jsm.25.2.143 |
0.332 |
|
| 2011 |
Kim K, Cheong Y. Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies International Journal of Sports Marketing & Sponsorship. 13: 2-17. DOI: 10.1108/Ijsms-13-01-2011-B002 |
0.338 |
|
| 2011 |
Cheong Y, Zheng L, Kim K. Product global reach, advertising standardization, and cultural values: An analysis of 2008 Beijing Olympic TV commercials Asian Journal of Communication. 21: 279-300. DOI: 10.1080/01292986.2011.559258 |
0.326 |
|
| 2011 |
Cheong Y, Kim K. The interplay between advertising claims and product categories in food advertising: A schema congruity perspective Journal of Applied Communication Research. 39: 55-74. DOI: 10.1080/00909882.2010.536845 |
0.328 |
|
| 2009 |
Kim K, Cheong Y. A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers Journal of Current Issues and Research in Advertising. 31: 91-104. DOI: 10.1080/10641734.2009.10505268 |
0.326 |
|
| 2007 |
Kim K, McCombs M. News Story Descriptions and the Public's Opinions of Political Candidates Journalism & Mass Communication Quarterly. 84: 299-314. DOI: 10.1177/107769900708400207 |
0.328 |
|
| 2005 |
Daugherty T, Lee W, Gangadharbatla H, Kim K, Outhavong S. Organizational Virtual Communities:Exploring Motivations Behind Online Panel Participation Journal of Computer-Mediated Communication. 10: 0-0. DOI: 10.1111/J.1083-6101.2005.Tb00272.X |
0.609 |
|
| 2005 |
Yoo CY, Kim K. Processing of animation in online banner advertising: The roles of cognitive and emotional responses Journal of Interactive Marketing. 19: 18-34. DOI: 10.1002/Dir.20047 |
0.352 |
|
| 2004 |
Yoo CY, Kim K, Stout PA. Assessing the Effects of Animation in Online Banner Advertising Journal of Interactive Advertising. 4: 49-60. DOI: 10.1080/15252019.2004.10722087 |
0.594 |
|
| Show low-probability matches. |