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Ty T. Henderson, Ph.D. - Publications

Affiliations: 
2007 University of Wisconsin, Madison, Madison, WI 
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6 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2017 Henderson T, Liu Q. Efficient Design and Analysis for a Selective Choice Process Journal of Marketing Research. 54: 430-446. DOI: 10.1509/Jmr.13.0545  0.416
2014 Aribarg A, Arora N, Henderson T, Kim Y. Private label imitation of a national brand: Implications for consumer choice and law Journal of Marketing Research. 51: 657-675. DOI: 10.1509/Jmr.13.0420  0.496
2011 Arora N, Henderson T, Liu Q. Noncompensatory dyadic choices Marketing Science. 30: 1028-1047. DOI: 10.1287/Mksc.1110.0667  0.531
2010 Henderson T, Arora N. Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective Gfk Marketing Intelligence Review. 2: 8-15. DOI: 10.2478/Gfkmir-2014-0066  0.575
2010 Henderson T, Arora N. Promoting brands across categories with a social cause: Implementing effective embedded premium programs Journal of Marketing. 74: 41-60. DOI: 10.1509/Jmkg.74.6.41  0.569
2007 Arora N, Henderson T. Embedded premium promotion: Why it works and how to make it more effective Marketing Science. 26: 514-531. DOI: 10.1287/Mksc.1060.0247  0.612
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