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Stephen C. Nettelhorst, Ph.D. - Publications

Affiliations: 
2013 Psychology Kansas State University, Manhattan, KS, United States 
Area:
Behavioral Psychology, Marketing Business Administration, Web Studies
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7 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Nettelhorst S, Brannon L, Rose A, Whitaker W. Online viewers’ choices over advertisement number and duration Journal of Research in Interactive Marketing. 14: 215-238. DOI: 10.1108/Jrim-07-2019-0110  0.625
2019 Nettelhorst SC, Chin EG, Krome LR, Reynolds DJ. Change My Mind: The Impact of Online Client Ratings and Reviews on Perceptions of Therapists Journal of Consumer Health On the Internet. 23: 227-248. DOI: 10.1080/15398285.2019.1646009  0.344
2017 Nettelhorst SC, Jeter WK, Brannon LA, Entringer A. Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisements Computers in Human Behavior. 75: 320-328. DOI: 10.1016/J.Chb.2017.04.061  0.658
2014 Nettelhorst SC, Jeter WK, Brannon LA. Be careful what you wish for: The impact of advertisement choice on viewers' expectations Computers in Human Behavior. 41: 313-318. DOI: 10.1016/J.Chb.2014.10.009  0.672
2013 Nettelhorst SC, Brannon LA, Trey Hill W. Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information Computers in Human Behavior. 29: 1290-1294. DOI: 10.1016/J.Chb.2013.01.035  0.57
2012 Nettelhorst SC, Brannon LA. The effect of advertisement choice, sex, and need for cognition on attention Computers in Human Behavior. 28: 1315-1320. DOI: 10.1016/J.Chb.2012.02.015  0.656
2012 Nettelhorst SC, Brannon LA. The effect of advertisement choice on attention Computers in Human Behavior. 28: 683-687. DOI: 10.1016/J.Chb.2011.11.015  0.65
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