Year |
Citation |
Score |
2007 |
McIntyre FS, Gilbert FW, Young JA. US-based franchise systems: A comparison of domestic versus international operations Journal of Marketing Channels. 13: 5-21. DOI: 10.1300/J049V13N04_02 |
0.33 |
|
2006 |
Swaidan Z, Vitell SJ, Rose GM, Gilbert FW. Consumer ethics: The role of acculturation in U.S. immigrant populations Journal of Business Ethics. 64: 1-16. DOI: 10.1007/S10551-005-4663-6 |
0.307 |
|
2005 |
Venable BT, Rose GM, Bush VD, Gilbert FW. The role of brand personality in charitable giving: An assessment and validation Journal of the Academy of Marketing Science. 33: 295-312. DOI: 10.1177/0092070305276147 |
0.37 |
|
2002 |
Bush VD, Gilbert FW. The Web as a Medium: An Exploratory Comparison of Internet Users versus Newspaper Readers The Journal of Marketing Theory and Practice. 10: 1-10. DOI: 10.1080/10696679.2002.11501905 |
0.308 |
|
2001 |
Bush VD, Rose GM, Gilbert F, Ingram TN. Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence: Journal of the Academy of Marketing Science. 29: 391-404. DOI: 10.1177/03079450094234 |
0.397 |
|
1999 |
McIntyre FS, Thomas JL, Gilbert FW. Consumer Segments and Perceptions of Retail Ethics The Journal of Marketing Theory and Practice. 7: 43-53. DOI: 10.1080/10696679.1999.11501828 |
0.309 |
|
1997 |
Nwachukwu SLS, Vitell SJ, Gilbert FW, Barnes JH. Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies Journal of Business Research. 39: 107-118. DOI: 10.1016/S0148-2963(96)00146-4 |
0.325 |
|
1996 |
Gilbert FW, Prenshaw PJ, Ivy TT. A preliminary assessment of the effectiveness of creativity training in marketing Journal of Marketing Education. 18: 46-56. DOI: 10.1177/027347539601800306 |
0.321 |
|
1996 |
Young JA, Gilbert FW, McIntyre FS. An investigation of relationalism across a range of marketing relationships and alliances Journal of Business Research. 35: 139-151. DOI: 10.1016/0148-2963(95)00055-0 |
0.404 |
|
1995 |
Gilbert FW, Warren WE. Psychographic constructs and demographic segments Psychology &Amp; Marketing. 12: 223-237. DOI: 10.1002/Mar.4220120306 |
0.347 |
|
1993 |
Shank MD, Gilbert FW. An internal marketing approach to total service quality: a guide for practitioners. Journal of Hospital Marketing. 8: 113-30. PMID 10135493 DOI: 10.1300/J043V08N01_09 |
0.365 |
|
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