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Tulay Girard, Ph.D. - Publications

Affiliations: 
2005 Florida Atlantic University, Boca Raton, FL, United States 
Area:
Marketing Business Administration
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5 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2013 Girard T, Meral Anitsal M, Anitsal I. The role of logos in building brand awareness and performance: Implications for entrepreneurs Entrepreneurial Executive. 18: 7-16.  0.306
2010 Girard T, Dion P. Validating the search, experience, and credence product classification framework Journal of Business Research. 63: 1079-1087. DOI: 10.1016/J.Jbusres.2008.12.011  0.446
2006 Korgaonkar P, Silverblatt R, Girard T. Online retailing, product classifications, and consumer preferences Internet Research. 16: 267-288. DOI: 10.1108/10662240610673691  0.607
2003 Girard T, Korgaonkar P, Silverblatt R. Relationship of type of product, shopping orientations, and demographics with preference for shopping on the internet Journal of Business and Psychology. 18: 101-120. DOI: 10.1023/A:1025087021768  0.617
2002 Girard T, Silverblatt R, Korgaonkar P. Influence of product class on preference for shopping on the internet Journal of Computer-Mediated Communication. 8. DOI: 10.1111/J.1083-6101.2002.Tb00162.X  0.62
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