Brian R. Kinard, D.B.A. - Publications

Affiliations: 
2006 Mississippi State University, Starkville, MS, United States 
Area:
Marketing Business Administration, Social Structure and Development, Individual and Family Studies

15 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2020 Guidice RM, Barnes DC, Kinard BR. Delight spirals: the cause and consequence of employee perceived customer delight Journal of Service Theory and Practice. 30: 149-170. DOI: 10.1108/Jstp-05-2019-0126  0.414
2019 Kinard BR. Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack Labeling Journal of Food Products Marketing. 25: 861-874. DOI: 10.1080/10454446.2019.1693467  0.326
2016 Kinard BR. Insta-Grams: The Effect of Consumer Weight on Reactions to Healthy Food Posts. Cyberpsychology, Behavior and Social Networking. 19: 481-6. PMID 27494330 DOI: 10.1089/Cyber.2016.0085  0.34
2016 Barnes DC, Meyer T, Kinard BR. Implementing a Delight Strategy in a Restaurant Setting The Power of Unsolicited Recommendations Cornell Hospitality Quarterly. 57: 329-342. DOI: 10.1177/1938965515626296  0.45
2016 Webster C, Chakrabarty S, Kinard BR. The effects of motivational priming on food portion size behavior Journal of Foodservice Business Research. 19: 39-55. DOI: 10.1080/15378020.2016.1129217  0.577
2016 Kinard BR, Kinard JL. Visual Effects of Variety and Area Saliency on Food Product Volume Estimates Journal of Food Products Marketing. 22: 89-99. DOI: 10.1080/10454446.2014.949995  0.331
2013 Kinard BR, Capella ML, Bonner G. Odd pricing effects: an examination using adaptation‐level theory Journal of Product & Brand Management. 22: 87-94. DOI: 10.1108/10610421311298740  0.66
2013 Kinard BR, Hartman KB. Are you entertained? the impact of brand integration and brand experience in television-related advergames Journal of Advertising. 42: 196-203. DOI: 10.1080/00913367.2013.775794  0.333
2013 Kinard BR, Kinard JL. The effect of receipt personalization on tipping behavior Journal of Consumer Behaviour. 12: 280-284. DOI: 10.1002/Cb.1410  0.404
2012 Kinard BR, Webster C. Factors influencing unhealthy eating behaviour in US adolescents International Journal of Consumer Studies. 36: 23-29. DOI: 10.1111/J.1470-6431.2011.01005.X  0.569
2011 Capella ML, Webster C, Kinard BR. A review of the effect of cigarette advertising International Journal of Research in Marketing. 28: 269-279. DOI: 10.1016/J.Ijresmar.2011.05.002  0.643
2010 Kinard BR, Webster C. The Effects of Advertising, Social Influences, and Self-Efficacy on Adolescent Tobacco Use and Alcohol Consumption Journal of Consumer Affairs. 44: 24-43. DOI: 10.1111/J.1745-6606.2010.01156.X  0.611
2009 Kinard BR, Capella ML, Kinard JL. The Impact of Social Presence on Technology Based Self-Service Use: The Role of Familiarity Services Marketing Quarterly. 30: 303-314. DOI: 10.1080/15332960902993593  0.67
2006 Kinard BR, Capella ML. Relationship marketing: the influence of consumer involvement on perceived service benefits Journal of Services Marketing. 20: 359-368. DOI: 10.1108/08876040610691257  0.662
2005 Moore RS, Lemay S, Moore ML, Lidell P, Kinard B, Mcmillen D. An Investigation Of Motorists' Perceptions Of Trucks On The Highways Transportation Journal. 44: 20-32. DOI: 10.2307/20713588  0.309
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