Robert V. Kozinets - Publications

Affiliations: 
Marketing Northwestern University, Evanston, IL 
Area:
Marketing Business Administration, Organizational, Mass Communications

29 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2019 Kozinets RV. Consuming Technocultures: An Extended JCR Curation Journal of Consumer Research. 46: 620-627. DOI: 10.1093/Jcr/Ucz034  0.368
2019 Kozinets RV. YouTube utopianism: Social media profanation and the clicktivism of capitalist critique Journal of Business Research. 98: 65-81. DOI: 10.1016/J.Jbusres.2019.01.019  0.381
2018 Perren R, Kozinets RV. Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy Journal of Marketing. 82: 20-36. DOI: 10.1509/Jm.14.0250  0.449
2016 Kozinets R, Patterson A, Ashman R. Networks of Desire: How Technology Increases Our Passion to Consume Journal of Consumer Research. 43: 659-682. DOI: 10.1093/Jcr/Ucw061  0.333
2016 Kozinets RV. Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein Journal of Consumer Research. 42: 834-839. DOI: 10.1093/Jcr/Ucv090  0.368
2014 Kozinets RV. Creating Sustainable Digital Experiences Gfk Marketing Intelligence Review. 6: 46-51. DOI: 10.2478/Gfkmir-2014-0098  0.405
2014 Kozinets RV, Valck Kd, Wojnicki A, Wilner SJS. Lost in Translation: The Social Shaping of Marketing Messaging Gfk Marketing Intelligence Review. 6: 22-27. DOI: 10.2478/Gfkmir-2014-0094  0.417
2014 Kozinets RV. Social Brand Engagement: A New Idea Gfk Marketing Intelligence Review. 6: 8-15. DOI: 10.2478/Gfkmir-2014-0091  0.334
2012 Kozinets RV. Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method: Methodological Innovations Online. 7: 37-45. DOI: 10.4256/Mio.2012.004  0.408
2012 Kozinets RV. Me/my research/avatar Journal of Business Research. 65: 478-482. DOI: 10.1016/J.Jbusres.2011.02.025  0.335
2010 Kozinets RV, Valck Kd, Wojnicki AC, Wilner SJS. Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities Journal of Marketing. 74: 71-89. DOI: 10.1509/Jmkg.74.2.71  0.421
2009 Diamond N, Sherry JF, Muhiz AM, McGrath MA, Kozinets RV, Borghini S. American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research Journal of Marketing. 73: 118-134. DOI: 10.1509/Jmkg.73.3.118  0.405
2009 Borghini S, Diamond N, Kozinets RV, McGrath MA, Muñiz AM, Sherry JF. Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place Journal of Retailing. 85: 363-375. DOI: 10.1016/J.Jretai.2009.05.003  0.424
2008 Kozinets RV, Hemetsberger A, Schau HJ. The Wisdom of Consumer Crowds Collective Innovation in the Age of Networked Marketing Journal of Macromarketing. 28: 339-354. DOI: 10.1177/0276146708325382  0.448
2008 Kozinets RV. Technology/Ideology: How Ideological Fields Influence Consumers’ Technology Narratives Journal of Consumer Research. 34: 865-881. DOI: 10.1086/523289  0.328
2006 Kozinets RV. Click to Connect: Netnography and Tribal Advertising Journal of Advertising Research. 46: 279-288. DOI: 10.2501/S0021849906060338  0.395
2005 Belk RW, Kozinets RV. Videography in marketing and consumer research Qualitative Market Research: An International Journal. 8: 128-141. DOI: 10.1108/13522750510592418  0.42
2005 Belk RW, Kozinets RV. Introduction to the Resonant Representations Issue of Consumption, Markets and Culture Consumption Markets & Culture. 8: 195-203. DOI: 10.1080/10253860500160395  0.391
2004 Kozinets RV. Time, Space, and the Market: Retroscapes Rising (Book) Journal of the Academy of Marketing Science. 32: 96-98. DOI: 10.1177/0092070304321008  0.355
2004 Kozinets RV, Handelman JM. Adversaries of consumption: Consumer movements, activism, and ideology Journal of Consumer Research. 31: 691-704. DOI: 10.1086/425104  0.332
2004 Kozinets RV, Sherry JF, Storm D, Duhachek A, Nuttavuthisit K, DeBerry-Spence B. Ludic agency and retail spectacle Journal of Consumer Research. 31: 658-672. DOI: 10.1086/425101  0.367
2003 Brown S, Kozinets RV, Sherry JF. Teaching old brands new tricks: Retro branding and the revival of brand meaning Journal of Marketing. 67: 19-33. DOI: 10.1509/Jmkg.67.3.19.18657  0.38
2002 Kozinets RV. The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities Journal of Marketing Research. 39: 61-72. DOI: 10.1509/Jmkr.39.1.61.18935  0.456
2002 Kozinets RV. Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man Journal of Consumer Research. 29: 20-38. DOI: 10.1086/339919  0.446
2002 Kozinets RV, Sherry JF, DeBerry-Spence B, Duhachek A, Nuttavuthisit K, Storm D. Themed flagship brand stores in the new millennium: Theory, practice, prospects Journal of Retailing. 78: 17-29. DOI: 10.1016/S0022-4359(01)00063-X  0.42
2001 Sherry JF, Kozinets RV, Storm D, Duhachek A, Nuttavuthisit K, Deberry-Spence B. Being in the zone: Staging retail theater at ESPN zone Chicago Journal of Contemporary Ethnography. 30: 465-510. DOI: 10.1177/089124101030004005  0.461
2001 Kozinets RV. Utopian Enterprise: Articulating the Meanings of Star Trek’s Culture of Consumption Journal of Consumer Research. 28: 67-88. DOI: 10.1086/321948  0.346
2001 Arnold SJ, Kozinets RV, Handelman JM. Hometown ideology and retailer legitimation: The institutional semiotics of Wal-Mart flyers Journal of Retailing. 77: 243-271. DOI: 10.1016/S0022-4359(01)00046-X  0.336
1999 Kozinets RV. E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption European Management Journal. 17: 252-264. DOI: 10.1016/S0263-2373(99)00004-3  0.391
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