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Mary N. Caravella, Ph.D. - Publications

Affiliations: 
2007 Harvard University, Cambridge, MA, United States 
Area:
Marketing Business Administration
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4 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2013 Avery JJ, Steenburgh T, Deighton JA, Caravella M. Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping Gfk Marketing Intelligence Review. 5: 28-33. DOI: 10.2478/Gfkmir-2014-0015  0.59
2012 Spiggle S, Nguyen HT, Caravella M. More than Fit: Brand Extension Authenticity Journal of Marketing Research. 49: 967-983. DOI: 10.1509/Jmr.11.0015  0.302
2012 Avery JJ, Steenburgh TJ, Deighton JA, Caravella M. Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Journal of Marketing. 76: 96-111. DOI: 10.1509/Jm.09.0081  0.577
2002 Narayandas D, Caravella M, Deighton J. The Impact of Internet Exchanges on Business-to-Business Distribution Journal of the Academy of Marketing Science. 30: 500-505. DOI: 10.1177/009207002237566  0.532
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