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Kristine R. Ehrich, Ph.D. - Publications

Affiliations: 
2004 University of Texas at Austin, Austin, Texas, U.S.A. 
Area:
Marketing Business Administration, Management Business Administration
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2 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2018 Reczek RW, Irwin JR, Zane DM, Ehrich KR. That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information Journal of Consumer Research. 45: 185-207. DOI: 10.1093/Jcr/Ucx120  0.411
2005 Ehrich KR, Irwin JR. Willful ignorance in the request for product attribute information Journal of Marketing Research. 42: 266-277. DOI: 10.1509/Jmkr.2005.42.3.266  0.415
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