Stephen J. Hoch
Affiliations: | University of Pennsylvania, Philadelphia, PA, United States |
Area:
Marketing Business Administration, Social Psychology, Speech CommunicationGoogle:
"Stephen Hoch"Mean distance: 35622
Children
Sign in to add trainee| Joseph P. Redden | grad student | 2006 | Penn |
| Ritesh Saini | grad student | 2008 | Penn |
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Publications
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| Sayman S, Hoch SJ. (2014) Dynamics of price premiums in loyalty programs European Journal of Marketing. 48: 617-640 |
| Janakiraman N, Meyer RJ, Hoch SJ. (2011) The Psychology of Decisions to Abandon Waits for Service Journal of Marketing Research. 48: 970-984 |
| Redden JP, Hoch SJ. (2011) Simplifying difficult calculations: consumer choice of two‐part tariffs Journal of Product & Brand Management. 20: 549-556 |
| Redden JP, Hoch SJ. (2009) The Presence of Variety Reduces Perceived Quantity Journal of Consumer Research. 36: 406-417 |
| Okada EM, Hoch SJ. (2004) Spending Time versus Spending Money Journal of Consumer Research. 31: 313-323 |
| Sayman S, Hoch SJ, Raju JS. (2002) Positioning of store brands Marketing Science. 21: 378-397 |
| Hoch SJ, Bradlow ET, Wansink B. (2002) Rejoinder to “The Variety of an Assortment: An Extension to the Attribute-Based Approach” Marketing Science. 21: 342-346 |
| Hoch SJ. (2002) Product Experience Is Seductive Journal of Consumer Research. 29: 448-454 |
| Hawkins SA, Hoch SJ, Meyers-Levy J. (2001) Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief Journal of Consumer Psychology. 11: 1-11 |
| Hawkins SA, Hoch SJ, Meyers-Levy J. (2001) Low-Involvement Learning: Repetition and Coherence in Familiarity and Belief Journal of Consumer Psychology. 11: 1-11 |