Anne L. Roggeveen, Ph.D.
Affiliations: | 2001 | Columbia University, New York, NY |
Area:
Marketing Business AdministrationGoogle:
"Anne Roggeveen"Mean distance: 26716.5
Parents
Sign in to add mentor| Gita V. Johar | grad student | 2001 | Columbia | |
| (Integrating market research projections: The bias toward lower numbers.) | ||||
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Publications
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| Roggeveen AL, Sethuraman R. (2020) Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions Journal of Retailing |
| Grewal D, Roggeveen AL. (2020) Understanding Retail Experiences and Customer Journey Management Journal of Retailing. 96: 3-8 |
| Roggeveen AL, Sethuraman R. (2020) Journal of Retailing Updates Journal of Retailing. 96: 1-2 |
| Roggeveen AL, Grewal D, Schweiger EB. (2020) The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience Journal of Retailing. 96: 128-137 |
| Xia L, Roggeveen AL. (2020) When it’s too good to be true: Consumers’ reactions and firms’ responses to unintended price mistakes Journal of Business Research. 114: 16-29 |
| Grewal D, Kroschke M, Mende M, et al. (2020) Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings Journal of Interactive Marketing. 51: 9-25 |
| Grewal D, Noble SM, Roggeveen AL, et al. (2020) The future of in-store technology Journal of the Academy of Marketing Science. 48: 96-113 |
| Sarantopoulos P, Theotokis A, Pramatari K, et al. (2019) The Impact of a Complement-Based Assortment Organization on Purchases: Journal of Marketing Research. 56: 459-478 |
| Hallock W, Roggeveen AL, Crittenden V. (2019) Firm-level perspectives on social media engagement: an exploratory study Qualitative Market Research: An International Journal. 22: 217-226 |
| Roggeveen AL, Beitelspacher L. (2019) Understanding and implementing CRM initiatives in international markets International Marketing Review. 37: 735-746 |