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Gita V. Johar

Affiliations: 
Columbia University, New York, NY 
Area:
Marketing Business Administration, Social Psychology
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"Gita Johar"
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Anne L. Roggeveen grad student 2001 Columbia
Anirban Mukhopadhyay grad student 2004 Columbia
Cecile K. Cho grad student 2007 Columbia
Eric Hamerman grad student 2010 Columbia
Liad Weiss grad student 2013 Columbia

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Publications

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Bellis Ed, Johar GV. (2020) Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption Journal of Retailing. 96: 74-87
Chung J, Johar GV. (2018) The Seesaw Self: Possessions, Identity (De)activation, and Task Performance Journal of Marketing Research. 55: 752-765
Noseworthy TJ, Murray KB, Muro FD, et al. (2018) When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products Journal of Consumer Research. 44: 1379-1396
Jun Y, Meng R, Johar GV. (2017) Perceived social presence reduces fact-checking. Proceedings of the National Academy of Sciences of the United States of America
Dahl DW, Fischer E, Johar GV, et al. (2017) Making Sense from (Apparent) Senselessness: The JCR Lens Journal of Consumer Research. 44: 719-723
Faraji-Rad A, Melumad S, Johar GV. (2017) Consumer desire for control as a barrier to new product adoption Journal of Consumer Psychology. 27: 347-354
Dahl D, Fischer E, Johar G, et al. (2016) Tutorials in Consumer Research Journal of Consumer Research. 43: 199-199
Weiss L, Johar GV. (2016) Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment Journal of Consumer Research. 42: 915-930
Johar GV. (2016) Mistaken Inferences from Advertising Conversations: A Modest Research Agenda Journal of Advertising. 45: 318-325
Dahl D, Fischer E, Johar G, et al. (2015) The evolution of jcr: A view through the eyes of its editors Journal of Consumer Research. 42: 1-4
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