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Liad Weiss, Ph.D.

Affiliations: 
2013 Business Columbia University, New York, NY 
Area:
Marketing Business Administration
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"Liad Weiss"
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Gita V. Johar grad student 2013 Columbia
 (Egocentric Categorization: Self as a Reference Category in Product Judgment & Consumer Choice.)

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Publications

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Weiss L, Johar GV. (2016) Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment Journal of Consumer Research. 42: 915-930
Weiss L, Johar GV. (2013) Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) Journal of Consumer Research. 40: 185-201
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