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Liad Weiss, Ph.D. - Publications

Affiliations: 
2013 Business Columbia University, New York, NY 
Area:
Marketing Business Administration
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2 high-probability publications. We are testing a new system for linking publications to authors. You can help! If you notice any inaccuracies, please sign in and mark papers as correct or incorrect matches. If you identify any major omissions or other inaccuracies in the publication list, please let us know.

Year Citation  Score
2016 Weiss L, Johar GV. Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment Journal of Consumer Research. 42: 915-930. DOI: 10.1093/Jcr/Ucv097  0.562
2013 Weiss L, Johar GV. Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don’t) Journal of Consumer Research. 40: 185-201. DOI: 10.1086/669330  0.562
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