Anubha Mishra, Ph.D.
Affiliations: | 2011 | Family & Consumer Sciences | University of Arizona, Tucson, AZ |
Area:
Marketing Business Administration, Cognitive PsychologyGoogle:
"Anubha Mishra"Mean distance: (not calculated yet)
Parents
Sign in to add mentor| Mary A. Eastlick | grad student | 2011 | University of Arizona | |
| (A study of cognitive processing and inhibitions of adopters and non-adopters of technology based products.) | ||||
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Publications
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| Helm SV, Renk U, Mishra A. (2016) Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors European Journal of Marketing. 50: 58-77 |
| Eastlick MA, Ratto C, Lotz SL, et al. (2012) Exploring antecedents of attitude toward co-producing a retail checkout service utilizing a self-service technology The International Review of Retail, Distribution and Consumer Research. 22: 337-364 |
| Serido J, Shim S, Mishra A, et al. (2010) Financial parenting, financial coping behaviors, and well-being of emerging adults Family Relations. 59: 453-464 |
| Lotz SL, Eastlick MA, Mishra A, et al. (2010) Understanding patrons' participation in activities at entertainment malls International Journal of Retail & Distribution Management. 38: 402-422 |