Anubha Mishra, Ph.D.
Affiliations: | 2011 | Family & Consumer Sciences | University of Arizona, Tucson, AZ |
Area:
Marketing Business Administration, Cognitive PsychologyGoogle:
"Anubha Mishra"Mean distance: (not calculated yet)
Parents
Sign in to add mentorMary A. Eastlick | grad student | 2011 | University of Arizona | |
(A study of cognitive processing and inhibitions of adopters and non-adopters of technology based products.) |
BETA: Related publications
See more...
Publications
You can help our author matching system! If you notice any publications incorrectly attributed to this author, please sign in and mark matches as correct or incorrect. |
Helm SV, Renk U, Mishra A. (2016) Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors European Journal of Marketing. 50: 58-77 |
Eastlick MA, Ratto C, Lotz SL, et al. (2012) Exploring antecedents of attitude toward co-producing a retail checkout service utilizing a self-service technology The International Review of Retail, Distribution and Consumer Research. 22: 337-364 |
Serido J, Shim S, Mishra A, et al. (2010) Financial parenting, financial coping behaviors, and well-being of emerging adults Family Relations. 59: 453-464 |
Lotz SL, Eastlick MA, Mishra A, et al. (2010) Understanding patrons' participation in activities at entertainment malls International Journal of Retail & Distribution Management. 38: 402-422 |